Comments on: Real Moms Text! (Or, if you can’t reach ‘em, text ‘em) http://www.dobies.com/blog/2009/04/17/real-moms-text-or-if-you-cant-reach-em-text-em/ Engage at a deeper level. Tue, 24 Jan 2012 22:29:54 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Dobies Healthcare Blog » Blog Archive » Getting the Message: Using Texts to Encourage Healthy Habits http://www.dobies.com/blog/2009/04/17/real-moms-text-or-if-you-cant-reach-em-text-em/comment-page-1/#comment-1796 Dobies Healthcare Blog » Blog Archive » Getting the Message: Using Texts to Encourage Healthy Habits Mon, 23 Nov 2009 15:55:50 +0000 http://dev.dobies.com/blog/?p=20#comment-1796 [...] Thankfully, however, some have discovered ways to harness the positive power of the text message.  For example, researchers in New York have discovered that sending medication reminders via text message to young liver transplant patients can improve the rate of adherence thus reducing the chance of organ rejection.  Another study found that people were more likely to wear sunscreen if they received a daily text message reminding them to do so.  And public health programs in California are using text messages to educate teens and young adults about STDs and sexual health.  We’ve even recommended the use of texting to help our clients reach out to Gen Y moms-to-be. [...] [...] Thankfully, however, some have discovered ways to harness the positive power of the text message.  For example, researchers in New York have discovered that sending medication reminders via text message to young liver transplant patients can improve the rate of adherence thus reducing the chance of organ rejection.  Another study found that people were more likely to wear sunscreen if they received a daily text message reminding them to do so.  And public health programs in California are using text messages to educate teens and young adults about STDs and sexual health.  We’ve even recommended the use of texting to help our clients reach out to Gen Y moms-to-be. [...]

]]> By: Mary Theobald http://www.dobies.com/blog/2009/04/17/real-moms-text-or-if-you-cant-reach-em-text-em/comment-page-1/#comment-32 Mary Theobald Thu, 30 Apr 2009 20:08:08 +0000 http://dev.dobies.com/blog/?p=20#comment-32 I hadn't heard about opt-in texting. I hope you'll publish more on this topic in the future. Are there general opt-in lists that marketers can buy? By the way, a friend of mine (a Gen X-er) gave regular updates on Facebook during her labor. I have noticed, and she has commented, that she's finding much less time for Facebook now that the baby's here. I hadn’t heard about opt-in texting. I hope you’ll publish more on this topic in the future. Are there general opt-in lists that marketers can buy?

By the way, a friend of mine (a Gen X-er) gave regular updates on Facebook during her labor. I have noticed, and she has commented, that she’s finding much less time for Facebook now that the baby’s here.

]]> By: Kelley http://www.dobies.com/blog/2009/04/17/real-moms-text-or-if-you-cant-reach-em-text-em/comment-page-1/#comment-29 Kelley Wed, 29 Apr 2009 18:01:48 +0000 http://dev.dobies.com/blog/?p=20#comment-29 Speaking of Twitter, there was a news story this morning about how an expecting mother wore a device and every time her baby kicked, the device would pick it up and send a tweet to the father. So he was able to experience every moment of his wife's pregnancy. Isn't technology amazing! Nice job Randee! Speaking of Twitter, there was a news story this morning about how an expecting mother wore a device and every time her baby kicked, the device would pick it up and send a tweet to the father. So he was able to experience every moment of his wife’s pregnancy. Isn’t technology amazing! Nice job Randee!

]]> By: Anonymous http://www.dobies.com/blog/2009/04/17/real-moms-text-or-if-you-cant-reach-em-text-em/comment-page-1/#comment-24 Anonymous Wed, 29 Apr 2009 16:13:18 +0000 http://dev.dobies.com/blog/?p=20#comment-24 Twitter me this...can you really see yourself tweeting during labor? Nice post, Randee. Twitter me this…can you really see yourself tweeting during labor? Nice post, Randee.

]]> By: Christine http://www.dobies.com/blog/2009/04/17/real-moms-text-or-if-you-cant-reach-em-text-em/comment-page-1/#comment-23 Christine Wed, 29 Apr 2009 14:03:47 +0000 http://dev.dobies.com/blog/?p=20#comment-23 I agree with implementing these types of new strategies to reach the "expecting Gen Y'er". I just saw a report about those moms also tweeting in the delivery room (to which I say "r u kidn me?"). Great post. I agree with implementing these types of new strategies to reach the “expecting Gen Y’er”. I just saw a report about those moms also tweeting in the delivery room (to which I say “r u kidn me?”). Great post.

]]> By: Darrin http://www.dobies.com/blog/2009/04/17/real-moms-text-or-if-you-cant-reach-em-text-em/comment-page-1/#comment-22 Darrin Wed, 29 Apr 2009 13:33:02 +0000 http://dev.dobies.com/blog/?p=20#comment-22 Good post, Randee. I'm even able to converse with my 6th grader via text. As you say, this is how Gen Y is communicating, so we have to be on board or get passed by. Good post, Randee. I’m even able to converse with my 6th grader via text. As you say, this is how Gen Y is communicating, so we have to be on board or get passed by.

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