From tweeting on Twitter to friending on Facebook, social media is everywhere these days. It’s in the news, in your inbox and in conversations around the water cooler; you can’t escape its presence nor deny that it is transforming our culture. From a Facebook friend saving a boy’s life to a phone company tweeting about outages, social media is changing the way we foster friendships as well as the way we do business.
As someone who has been updating her status on Facebook since 2005, it has been fun to witness social media’s transition from a co-ed’s favorite way to waste time to a CEO’s latest marketing tool. The evolution from dorm room to boardroom seemed to happen overnight, and suddenly “that thing those Gen-Y kids are into” became wealth of legitimate business opportunities. Now, companies from every industry are figuring out what it means to be social and how to use this growing medium to their advantage.
If you are one of these organizations looking to jump into social media, check out a starter’s guide here. And be sure to stop by this blog often, as I will be keeping you up-to-date on news, stats and trends in all things social.