Getting the Message: Using Texts to Encourage Healthy Habits
November 23rd, 2009 by Kelly Hemmingsen
In 2009, the potential negative consequences of text messaging became a dominant hot topic in tech news. From the dangers of texting while driving (or even walking!) to the serious implications facing teens who send explicit photos via cell phone, it might seem like this convenient method of communication has been causing more harm than good.
Thankfully, however, some have discovered ways to harness the positive power of the text message. For example, researchers in New York have discovered that sending medication reminders via text message to young liver transplant patients can improve the rate of adherence thus reducing the chance of organ rejection. Another study found that people were more likely to wear sunscreen if they received a daily text message reminding them to do so. And public health programs in California are using text messages to educate teens and young adults about STDs and sexual health. We’ve even recommended the use of texting to help our clients reach out to Gen Y moms-to-be.
As texting continues to grow in popularity (an estimated 4.1 BILLION text messages are sent/received EVERY DAY, double the number from 2008), I’m hopeful we’ll find more and more ways to use this simple, low-cost technology to encourage healthy habits.
