Healthcare Marketers Proudly Recognized for 2014 Advertising Campaigns
KANSAS CITY, Mo. – Last month, through its Emerald Awards program, the Kansas Association of Health Care Communicators (KAHCC) recognized the outstanding advertising achievements behind two recent campaigns from Lawrence Memorial Hospital (LMH). As LMH’s agency of record, Dobies Healthcare Group developed and executed the two award-winning campaigns.
Both of LMH’s 2014 Emerald achievements were awarded in the Total Advertising Campaign category for larger hospitals. One campaign, called Megan’s Journal: A Personal Journey through Breast Cancer Treatment and Triumph, highlighted LMH’s multidisciplinary and comprehensive oncology care. It featured Megan, a 38-year-old breast cancer patient at LMH, who chronicled her journey online from diagnosis to survivorship. The 13-week campaign used a diverse media mix including digital, newspaper, billboard, radio and more to reach multiple audiences.
“Our primary objective was to increase awareness of the expertise and multidisciplinary approach at LMH, and we wanted patients to know they will receive this advanced care in a comfortable setting that’s close to home,” said Carol Dobies, Founder and President of Dobies Healthcare Group.
The second campaign to receive a 2014 Emerald Award is “Smart Moms,” which was designed to promote the strengths of LMH’s Family Birthing Center. The marketing challenge for this campaign involved reaching potential maternity patients before they selected an OB-GYN provider outside the LMH network. The concept evolved around the notion that motherhood is full of tough choices, but choosing LMH’s Family Birthing Center is an easy choice to make. The integrated campaign included television, digital, newspaper, magazine, billboard, radio and more.
“It’s always exciting to win awards for our clients and be recognized for our work, but the awards themselves are never our focus at Dobies Healthcare Group,” said Dobies. “We come to work every day to exceed expectations and deliver great results that align with our clients’ strategic healthcare marketing goals.”