KANSAS CITY, Mo. — Dobies Healthcare Group, a healthcare-specialized marketing, branding and advertising firm, is enjoying continued growth in its 25th year, both inside and out. This week, Sam Carlson joined the creative team as the firm’s new Content Development Manager. Sam will help create and manage content for multimedia communications for the firm and its many healthcare clients.
“In our search to grow our content team, Sam rose to the top of several great candidates,” said Diane Morgan, Director of Content Development. “He understands the nuances of effective marketing communications and knows what it takes to engage people where they live, work and play.”
Sam brings more than eight years of experience in copywriting, editing and marketing communications, and he has specialized in healthcare content development since 2011. In his most recent role as Student Interest Communications Project Specialist for the American Academy of Family Physicians (AAFP), he excelled at engaging consumers in all stages of the primary care workforce, from medical students to practicing physicians. He also helped elevate the organization’s online presence through strategic search engine optimization, social media and video content.
Prior to his work at AAFP, Sam served as a Copy Editor for Vance Publishing Corporation (now Farm Journal Media, Bobit Business Media and CCI Media). In 2007, after completing his bachelor’s degree in journalism with an emphasis in news and information from the University of Kansas, Sam returned to his hometown of St. Louis, Mo. to assist with the rollout of then-new EHR software at Mercy Hospital St. Louis. He has proudly called Kansas City home since 2008.
“It’s a privilege to join the healthcare marketing experts at Dobies Healthcare Group,” said Sam. “Working alongside our clients, I believe we can deliver content that will change the way people think about health, leading to improved care, better health outcomes and healthier lives.”
About Dobies Healthcare Group
Since 1992, Dobies Healthcare Group has offered highly specialized expertise in healthcare marketing strategy, branding and creative communications. Our Kansas City-based company serves the marketing and branding needs of the entire healthcare industry, from hospitals, health systems and payers to medical device manufacturers, associations and certifying boards. Together, we combine strategic marketing with creative communications to create healthier brands.