Entries by Dobies Healthcare Group

The Rise of Consumerism in Healthcare Calls for a New Strategic Platform

New Executive Briefing Explores the “Lifecare Model” for Health Systems and Health Plans Kansas City, Mo. – June 20, 2017 – In a merging of the minds between strategy experts for health systems and health plans, Dobies Healthcare Group and HealthScape Advisors have co-authored a white paper called, “The Emerging Lifecare Model: How Consumerism is […]

Kansas Hospital Association Earns Gold Award for 2016 We CARE We VOTE Campaign

Healthcare Marketing Report Recognizes KHA with Healthcare Advertising Award At Dobies Healthcare Group, we are proud to work with organizations all across the healthcare industry that share our passion for inspiring better, more informed decisions about health and contributing to improved quality of life for patients. One such client is Kansas Hospital Association. Last week, […]

Dobies Healthcare Group Welcomes New Content Development Manager

KANSAS CITY, Mo. — Dobies Healthcare Group, a healthcare-specialized marketing, branding and advertising firm, is enjoying continued growth in its 25th year, both inside and out. This week, Sam Carlson joined the creative team as the firm’s new Content Development Manager. Sam will help create and manage content for multimedia communications for the firm and […]

Dobies Healthcare Group Hires Strategic Marketing Expert

KANSAS CITY, Mo. — Dobies Healthcare Group, a healthcare-specialized marketing, branding and advertising firm now entering its 25th year, is pleased to welcome Maurine Kierl, PMP, as Strategic Marketing Manager. In this role, Kierl will co-develop and manage strategic marketing plans and initiatives for the firm’s clients. “This is a very exciting time in the […]

Dobies Healthcare Group Welcomes New Addition to Client Services Team

It’s the people that make the difference between good and great at Dobies Healthcare Group, and it’s always a pleasure to welcome new talent on our healthcare marketing team. Last week, Alexandria Fenske joined our ranks as Account Coordinator, and we are very excited to welcome her on board. As Account Coordinator, Alexandria’s role involves […]

Dobies Healthcare Group Names Chief Strategy Officer

KANSAS CITY, Mo. — Dobies Healthcare Group has appointed Julie Amor, MHA, as the firm’s Chief Strategy Officer. In this new role, Amor will engage in the development of market-leading strategies for health industry clients and lead innovative growth scenarios for Dobies Healthcare Group, fostering long-term partnerships for the firm. “This is an exciting time […]

Measuring Your Facebook Marketing Efforts

Track Insights to See What Connects with Healthcare Consumers Research shows healthcare consumers look to social media for health information – and more than 40% take action based on health advice they find through social media. And that’s not just the younger demographics – for example, a 2013 Florida poll of adult internet users revealed that […]