About Dobies Health Marketing

Dobies Health Marketing provides highly specialized expertise in healthcare marketing strategy, branding and creative communications. We combine strategic marketing with creative communications to build healthier brands across the entire healthcare industry.

Entries by Dobies Health Marketing

Maris Panjada Named Senior Manager, Client Services at Dobies Health Marketing

KANSAS CITY, Mo.— As Dobies Health Marketing continues to build on its highly specialized team, the Kansas City-based firm announced that Maris Panjada has been named Senior Manager, Client Services. Maris’s promotion is the latest in a series of developments that mark escalating growth for the company as an innovator and leader in strategy-first healthcare […]

Bringing the Rural Health Crisis Into Focus: Documentary Spotlights Dire Effects of America’s Healthcare Deserts

As hospital closures increase in rural America, it’s critical that everyone – from patients and community members to providers, health plans, local business leaders and legislators – understand the devastating impact that ripples across the areas affected. While it didn’t ultimately receive an Oscar nomination, we are thrilled to know one documentary short film in […]

Dobies Health Marketing Welcomes Derek McKinney as Health Data Strategy Manager

  KANSAS CITY, Mo.— Derek McKinney – an experienced data analyst and strategist with a background in healthcare market research, reporting, analytics, performance dashboards and project management – has joined Dobies Health Marketing. The Kansas City-based firm specializes in strategy-first healthcare marketing, making skill sets like Derek’s essential for advising and collaborating with clients. As […]

Dobies Health Marketing Continues to Expand Client Services Team

KANSAS CITY, Mo. — Following another year of healthy growth – an average per year growth of 30%, Dobies Health Marketing is starting the new year by expanding its client services team. This month, two new team members joined the strategy-first healthcare marketing firm: Tristan Carter as Marketing Manager and Jessica Lahasky as Marketing Specialist. […]

Prepare, React, Recover: A Step-By-Step Guide for Crisis Communications in Healthcare

Expect the unexpected – that’s the first fundamental when it comes to managing a crisis. The others: Crisis is never convenient, addressing the crisis correctly can help resolve it, and playbooks are essential. At a recent conference of the Kansas Association of Public Information Officers, our Director of Marketing and Client Services, Lindsey Elliott, shared […]

Patient-Centric vs. Consumer-Centric: Strategy Becoming Key for Rural Hospitals to Thrive

For rural hospitals and healthcare providers, understanding patients – who they are and how they interact with you, each other and your larger urban center competitors – is an important aspect of patient experience and marketing strategy. While patient care is, of course, always the top priority, the goals of being patient-centric and consumer-centric are […]

Dobies Health Marketing and Clients Receive High Honors for Advertising from Statewide to International

Kansas City, Mo – From international Tellys to national Asters and Healthcare Advertising Awards – and the prestigious Kansas Emerald Awards – Dobies Health Marketing and its clients are proud to achieve top honors for advertising excellence again this year. “Because we focus exclusively on healthcare, we genuinely share our clients’ goals for improving health […]

For The NBRC and Dobies Health Marketing, Gold Telly Spotlights the Mission Behind the Marketing

Respiratory therapists save lives, but they can also make dreams come true – even seemingly impossible dreams. As healthcare marketers, we are fortunate to partner with many organizations driven to save lives. The following article features our work with The National Board for Respiratory Care and the More RTs national public awareness campaign. The goal […]