Kansas Hospital Association Earns Gold Award for 2016 We CARE We VOTE Campaign

Healthcare Marketing Report Recognizes KHA with Healthcare Advertising Award

We CARE We VOTEAt Dobies Healthcare Group, we are proud to work with organizations all across the healthcare industry that share our passion for inspiring better, more informed decisions about health and contributing to improved quality of life for patients. One such client is Kansas Hospital Association.

Last week, Healthcare Marketing Report announced the winners of its 34th Annual Healthcare Advertising Awards, and Kansas Hospital Association received a gold award for its We CARE We VOTE Campaign in the Public Relations Program category. Of the nearly 4,000 entries received, only 367 entrants earned gold awards. As KHA’s strategic partner, Dobies Healthcare Group led the development of strategy and creative communication assets for the award-winning campaign.

The We CARE We VOTE campaign was a statewide initiative to empower and educate Kansas hospital and healthcare workers about legislative challenges facing Kansas hospitals in the 2016 election year. Designed to inform and inspire, We CARE We VOTE provided a comprehensive suite of materials for hospitals to use in rallying their physicians and employees – who represent 84,000 Kansans with professional interests in protecting patient access to healthcare – to understand the issues and cast their votes in the state primary and general elections.

The integrated campaign included more than a dozen materials ranging from an activation/communication plan to video and social posts, legislative outreach collateral, and more – all in full compliance with legal guidelines for hospital involvement in election-related activities. To engage Kansas healthcare workers, KHA distributed more than 200 campaign toolkits by mail to hospitals throughout the state and published a downloadable toolkit for members on its website. The online toolkit also linked to a list of candidates supported by KHA’s political action. The KHA-PAC’s candidate selections were based on local hospital input and candidate support for hospital-related issues.

KHA reports that three-quarters of its hospital members were actively engaged in getting out the vote. Candidates supported by the KHA-PAC won 70 out of 84 races, 26 of 34 Senate seats, and 44 of 50 House seats. By motivating thousands of Kansas hospital employees to make their voices heard at the polls, We CARE We VOTE contributed to the election of more moderate Kansas state officials, adding new strength to KHA’s broader legislative advocacy efforts for Kansas hospitals.

“We commend KHA for its substantial investment in the effort to improve access to healthcare for all Kansans by inspiring Kansas hospital employees to vote,” said Carol Dobies, CEO and Founder of Dobies Healthcare Group. “It was an honor to support KHA, as well as all Kansas hospitals and hardworking Kansas residents, by assisting with this campaign.”

This year’s Healthcare Advertising Awards will be distributed in June. View the full list of winners.

About Dobies Healthcare Group

Since 1992, Dobies Healthcare Group has offered highly specialized expertise in healthcare marketing strategy, branding and creative communications. The Kansas City-based company serves the marketing and branding needs of the entire healthcare industry, from hospitals, health systems and payers to medical device manufacturers, associations and certifying boards. Together, the experts of Dobies Healthcare Group combine strategic marketing with creative communications to create healthier brands.

About Kansas Hospital Association

The Kansas Hospital Association is a voluntary, non-profit organization existing to be the leading advocate and resource for members. KHA membership includes 212 member facilities, of which 126 are full-service, community hospitals. Founded in 1910, KHA’s vision is: “Optimal Health for Kansas.”

Dobies Healthcare Group Welcomes New Content Development Manager

Photo of Sam Carlson, Content Development Manager at Dobies Healthcare Group

Sam Carlson, Content Development Manager at Dobies Healthcare Group

KANSAS CITY, Mo. — Dobies Healthcare Group, a healthcare-specialized marketing, branding and advertising firm, is enjoying continued growth in its 25th year, both inside and out. This week, Sam Carlson joined the creative team as the firm’s new Content Development Manager. Sam will help create and manage content for multimedia communications for the firm and its many healthcare clients.

“In our search to grow our content team, Sam rose to the top of several great candidates,” said Diane Morgan, Director of Content Development. “He understands the nuances of effective marketing communications and knows what it takes to engage people where they live, work and play.”

Sam brings more than eight years of experience in copywriting, editing and marketing communications, and he has specialized in healthcare content development since 2011. In his most recent role as Student Interest Communications Project Specialist for the American Academy of Family Physicians (AAFP), he excelled at engaging consumers in all stages of the primary care workforce, from medical students to practicing physicians. He also helped elevate the organization’s online presence through strategic search engine optimization, social media and video content.

Prior to his work at AAFP, Sam served as a Copy Editor for Vance Publishing Corporation (now Farm Journal Media, Bobit Business Media and CCI Media). In 2007, after completing his bachelor’s degree in journalism with an emphasis in news and information from the University of Kansas, Sam returned to his hometown of St. Louis, Mo. to assist with the rollout of then-new EHR software at Mercy Hospital St. Louis. He has proudly called Kansas City home since 2008.

“It’s a privilege to join the healthcare marketing experts at Dobies Healthcare Group,” said Sam. “Working alongside our clients, I believe we can deliver content that will change the way people think about health, leading to improved care, better health outcomes and healthier lives.”

About Dobies Healthcare Group

Since 1992, Dobies Healthcare Group has offered highly specialized expertise in healthcare marketing strategy, branding and creative communications. Our Kansas City-based company serves the marketing and branding needs of the entire healthcare industry, from hospitals, health systems and payers to medical device manufacturers, associations and certifying boards. Together, we combine strategic marketing with creative communications to create healthier brands.

Dobies Healthcare Group Hires Strategic Marketing Expert

Maurine Kierl, PMP, Strategic Marketing Manager at Dobies Healthcare Group

Maurine Kierl, PMP, Strategic Marketing Manager

KANSAS CITY, Mo. — Dobies Healthcare Group, a healthcare-specialized marketing, branding and advertising firm now entering its 25th year, is pleased to welcome Maurine Kierl, PMP, as Strategic Marketing Manager. In this role, Kierl will co-develop and manage strategic marketing plans and initiatives for the firm’s clients.

“This is a very exciting time in the healthcare industry, and smart, strategic planning is essential for success,” said Carol Dobies, CEO and Founder. “We are thrilled to start 2017 with added strength on our core strategy team, and it is our pleasure to welcome Maurine to our company.”

Kierl is a certified Project Management Professional (PMP) with more than 20 years of experience in marketing, strategic planning, project management and client relationship management. In her most recent role as Strategic Program Manager for the American Academy of Family Physicians (AAFP), Kierl led strategic marketing, communications and rebranding initiatives targeted at healthcare and academic leaders nationwide.

Prior to her work at AAFP, Kierl managed strategic marketing and communications at the University of Missouri-Kansas City (UMKC), where she collaborated with health sciences schools and other academic units to develop and execute integrated marketing plans. She also spent 15 years at Sprint Corporation, serving in a variety of managerial roles in marketing and project management. Kierl has a bachelor’s degree in journalism with an emphasis in advertising from the University of Kansas. She has also held numerous board positions for organizations committed to health, wellness and education.

“I am excited to join such a highly talented and knowledgeable team,” said Kierl. “Having worked extensively with leaders in hospitals and clinics, academic medical centers, and health systems, I have a deep appreciation for Dobies Healthcare Group’s strategy-first approach to positioning clients for future growth in healthcare.”

About Dobies Healthcare Group

Since 1992, Dobies Healthcare Group has offered highly specialized expertise in healthcare marketing strategy, branding and creative communications. Our Kansas City-based company serves the marketing and branding needs of the entire healthcare industry, from hospitals, health systems and payers to medical device manufacturers, associations and certifying boards. We combine strategic marketing with creative communications to create healthier brands.

Dobies Healthcare Group Welcomes New Addition to Client Services Team

Alexandria Fenske, Account Coordinator at Dobies Healthcare Group

Alexandria Fenske, Account Coordinator

It’s the people that make the difference between good and great at Dobies Healthcare Group, and it’s always a pleasure to welcome new talent on our healthcare marketing team. Last week, Alexandria Fenske joined our ranks as Account Coordinator, and we are very excited to welcome her on board.

As Account Coordinator, Alexandria’s role involves working closely with our firm’s creative, digital and strategy teams to ensure timely, seamless coordination of client accounts and deliverables. She assists with project execution, search engine marketing, research initiatives and more.

“Alexandria brings the right mix of skill sets, dedication and energy to our client services team, and we know she will serve our company and our clients very well,” said Thom Ludtke, Vice President of Client Services. “Her commitment to excellence aligns perfectly with our mission to make a difference in how people think about health.”

Originally from O’Neill, Neb., Alexandria graduated magna cum laude from Hastings College with a B.A. in Web Communication Design (with minors in Communication Studies and Visual Media). Her previous experience includes digital and social media marketing, graphic/web design and corporate event planning.

As we do with all new employees, we sat down with Alexandria for a little Q&A we call ‘InFocus.” Here’s what she had to say…

What three words best describe you?

Ambitious, organized and adventurous

What drew you to Dobies Healthcare Group?

When I was younger, I thought I would go into the medical field. But as I grew up and began to explore other interests, I realized I was better suited for something in the creative space. That spark of interest in healthcare has stayed with me all these years to some degree, and I’m very passionate about making healthy lifestyle choices and encouraging others to do the same. By putting all those interests together, I found my path forward in healthcare marketing.

I am certain I found an excellent opportunity here at Dobies Healthcare Group. I may be the newest employee, but I can already tell this team is made up of smart, talented and hardworking people who take pride in the work we do and the results of our efforts – connecting people, places and products in ways that drive better healthcare and life care.

You recently got married in your hometown. How did you meet your husband and what brought you two to Kansas City?

I saw my husband for the first time at a rodeo in Burwell, Neb., but to be honest, the place where we actually made a connection was Facebook (a sign of the times, right?!). After getting to know each other a little on social media, he came to my hometown for a visit, and from there we really hit it off. Fast forward four years to our wedding a few weeks ago, and I’m still glowing. I feel like the luckiest bride in the world.

We came to Kansas City to pursue our passions professionally. I knew the city would offer more opportunities for my pursuits in marketing – and I’m so excited I landed a job at Dobies Healthcare Group! My husband is about to begin his first year of chiropractic college here. We are both so happy to be starting our new lives together in Kansas City.

What do you like most about life in KC so far?

Since I have not been here very long yet, I would say I am most eager about the opportunity to explore so many new, exciting things within such a close proximity to our home. Having grown up in a smaller community, I am definitely thrilled to explore everything KC has to offer – the entertainment, food, athletic events, outdoor activities and new faces.

Tell us a fun fact about you.

I love creating things with my hands – especially wooden crafts…that’s what I find most relaxing these days. I’ve even been known to ask for saws and sanders as Christmas gifts! I’m still honing my sawing skills, but decorative signs are my favorite things to create in my free time right now.

Meet the rest of the team at Dobies Healthcare Group.

About Dobies Healthcare Group

Since 1992, Dobies Healthcare Group has offered highly specialized expertise in healthcare marketing strategy, branding and creative communications. Our Kansas City-based company serves the marketing and branding needs of the entire healthcare industry, from hospitals, health systems and payers to medical device manufacturers, associations and certifying boards. We combine strategic marketing with creative communications to create healthier brands.

Secrets for Success in Healthcare Marketing

Insights from Carol Dobies, CEO and Founder of Dobies Healthcare Group

As a member of the 25 Under 25® Class of 2016, Dobies Healthcare Group was proudly named among several outstanding Kansas City small businesses earlier this year. Recently, CEO and founder Carol Dobies, MBA, spoke with Kelly Scanlon on Smart Companies KC Radio to discuss the driving force behind Dobies Healthcare Group and its success as a specialized healthcare marketing and branding firm. You can listen to the full broadcast below:

Highlights from the on-air discussion include:

Strategy-First: The Driving Force for Dobies Healthcare Group

Carol and her team have always championed a strategy-first approach to healthcare marketing. Unlike creative agencies that traditionally offer a new logo or advertising campaign focused on product promotion, Dobies Healthcare Group says, ‘First, let’s talk about who you are and what you do’  before the creative work begins. The idea is to initiate meaningful conversations with clients about their brands – a process that begins with insightful questions about how they interface with customers and employees, how leadership impacts and drives culture, and how they “deliver” on their brand promise. The ultimate goal is to tactically align client operations (what they do) with their communications (what they say). Brand authenticity is deliberate, and therefore, the work that goes into it must be highly strategic.

The Greater Good: A Passion for Making a Difference

Both professionally and personally, Carol has long understood the need for expert information and guidance that drives smart health and healthcare decisions. She has always had a passion for making a difference by connecting consumers to providers, providers to partners, and so forth – and she fosters the same passion within every member of her team. In fact, the notion of inspiring better, more informed decisions about health and contributing to improved care and quality of life for patients is at the very heart of the company’s mission. “We come to work every day because we believe we can help people make better, more informed healthcare decisions—and the power of that is pretty significant,” says Carol.

Carol Dobies, CEO and Founder of Dobies Healthcare Group

Carol Dobies, CEO and Founder

A Forward-Thinking Business Model

It’s not easy being a small business, but Dobies Healthcare Group embraces a smart and innovative business model that focuses on using talent and time wisely. From the beginning, Carol chose to embrace a virtual agency model, employing a small team of in-house healthcare marketing experts while strategically extending capabilities and reach through a national network of highly skilled, independent strategy leads. “The virtual model has really served us well,” she said. “It’s helped us play just as well, if not better than, any big business.”

Lessons Learned

Carol noted she has learned a lot since she founded Dobies Healthcare Group in 1992. Although it hasn’t always been this way, the company now has a C.P.A. on staff to proactively advise the company on finances, ensuring financial health. They are now “papered up” in ways they never were before with smarter, more binding contracts with clients and employees alike. Most importantly, Carol learned along the way the value of having a plan and vision for the company’s future. Looking forward, she anticipates continued growth for Dobies Healthcare Group – particularly with the launch of three strategic marketing and branding products last year and another new product on the horizon.

For more information about who we are and what we do at Dobies Healthcare Group, contact us.

About Dobies Healthcare Group

Since 1992, Dobies Healthcare Group has offered highly specialized expertise in healthcare marketing strategy, branding and creative communications. Our Kansas City-based company serves the marketing and branding needs of the entire healthcare industry, from hospitals, health systems and payers to medical device manufacturers, associations and certifying boards. We combine strategic marketing with creative communications to create healthier brands.

Dobies Healthcare Group Names Chief Strategy Officer

Julie Amor, MHA, Chief Strategy Officer at Dobies Healthcare Group

Julie Amor, MHA, Chief Strategy Officer at Dobies Healthcare Group

KANSAS CITY, Mo. — Dobies Healthcare Group has appointed Julie Amor, MHA, as the firm’s Chief Strategy Officer. In this new role, Amor will engage in the development of market-leading strategies for health industry clients and lead innovative growth scenarios for Dobies Healthcare Group, fostering long-term partnerships for the firm.

“This is an exciting time for our company – we are forming new relationships that allow us to define strategies essential to our clients’ success in the ever-changing healthcare environment,” said Carol Dobies, CEO and Founder. “Julie is a dynamic leader with decades of industry experience and knowledge to help us realize our vision of creating healthier brands across the entire healthcare industry.”

Amor’s healthcare background includes more than 25 years in strategy, marketing, branding and operational intelligence. In her most recent role as Vice President, Marketing and Corporate Communication at The University of Kansas Hospital, Amor led strategic and operational execution for the hospital’s corporate communication, internal branding, affiliation-related integration and employee engagement, serving an instrumental role in the strategic transformation of the hospital’s brand identity. Other former employers include New Directions Behavior Health and Tutera Group. Amor has a master’s degree in Healthcare Administration from Park University and a bachelor’s in Marketing Communications from the University of Missouri-Kansas City, where she also earned a Certificate in Gerontology. In addition, she has served on the Board of Directors for Kansas City Public Television since 2009.

“Healthcare marketing strategy is my passion, and I am thrilled to join this exceptional team, where our strategy-first approach positions us as a fierce competitor among the nation’s most prestigious healthcare marketing firms,” said Amor, adding that Dobies Healthcare Group is superior in its ability to position clients for future growth. “Having spent my entire career in healthcare marketing, I know it is here that I can apply my experience in meaningful ways to truly impact future health.”

About Dobies Healthcare Group

Since 1992, Dobies Healthcare Group has offered highly specialized expertise in healthcare marketing strategy, branding and creative communications. Our Kansas City-based company serves the marketing and branding needs of the entire healthcare industry, from hospitals, health systems and payers to medical device manufacturers, associations and certifying boards. We combine strategic marketing with creative communications to create healthier brands.

Dobies Healthcare Group Named a 25 Under 25® Small Business in Kansas City

25-Under-25-Non-Anniversary-webKANSAS CITY, Mo. — Dobies Healthcare Group was recently honored as a member of the 25 Under 25® Class of 2016 by Thinking Bigger Business Media.

Each year, the 25 Under 25 program recognizes a select group of small businesses for having a positive economic, social and community impact in the Kansas City area. Honorees are chosen based on demonstrated financial stability, community involvement, company vision and defining attributes, and ability to overcome adversity.

“I couldn’t be more proud of our team,” said Carol Dobies, MBA, President and Founder. “They feel strongly about making a difference in the way people think about health, and their passion carries over to every aspect of their lives–whether it be where they live, work or play.”

Dobies Healthcare Group was among the 25 local businesses selected in 2016, out of nearly 1,500 companies that received nominations.  As an honoree, Dobies Healthcare Group will be featured in a special 25 Under 25® supplement in the February issue of Thinking Better Business magazine and star as a guest on the “Smart Companies” radio show.

According to Thinking Bigger Business Media, small businesses comprise the largest number of companies both locally and nationally, with 83 percent of Kansas City area businesses employing less than 20 employees. The 25 Under 25® Awards program, which was established in 2002 to highlight the role small businesses play in the Kansas economy, aligns with Thinking Bigger Business Media’s mission of helping small business owners grow their companies. For more information about the 25 Under 25® Awards program, visit ithinkbigger.com.

About Dobies Healthcare Group

Since 1992, Dobies Healthcare Group has offered highly specialized expertise in healthcare marketing strategy, branding and creative communications. Our Kansas City-based company serves the marketing and branding needs of the entire healthcare industry, from hospitals, health systems and payers to medical device manufacturers, associations and certifying boards. We combine strategic marketing with creative communications to create healthier brands.

Dobies Healthcare Group Launches New Healthcare Marketing Product

ad atlas+ provides details on share of voice, media mix, brand positioning, message platforms and creative samples across your competitive landscape to guide your healthcare marketing efforts

Click image to learn more about ad atlas+.

Dobies Healthcare Group is pleased to announce the launch of its new product, ad atlas+, a comprehensive analysis of competitive messaging and advertising data that empowers healthcare leaders and marketers to make highly informed decisions about local advertising efforts.

Uniquely designed for healthcare marketers by healthcare marketers, ad atlas+ is an interactive, online profile that delivers hard-to-find data and specialized insight to help clients:

  • Determine if their current media investments and share of voice are enough to stay competitive
  • Gain clarity on where to place media dollars
  • Compare local marketing strategies to those of competitors
  • View multimedia samples from competitors’ ad campaigns

In particular, ad atlas+ is useful for organizations considering new market entrance or a brand refresh as well as those seeking an independent summary of current advertising strategies in their market. The online profile is also beneficial for clients that want to ensure a strategic data-driven approach to their marketing and positioning efforts.

With intelligence that goes beyond traditional media investment reports, ad adlas+ combines a detailed ad spend analysis with creative samples from television, print, digital, mobile, social media and digital properties across each client’s competitive landscape to compare share of voice, media mix, brand positioning and message platforms.

“Our clients have long wanted more than just a share of voice report,” said Carol Dobies, President. “A market profile from ad atlas+ lets clients view and compare what competitors are doing and saying in their local markets and brings meaningful, data-driven insight to guide successful marketing and advertising strategies.”

For more information about ad atlas+ or to request a demo, click here.

About Dobies Healthcare Group

Since 1992, Dobies Healthcare Group has offered highly specialized expertise in healthcare marketing strategy, branding and creative communications. Our Kansas City-based company serves the marketing and branding needs of the entire healthcare industry, from hospitals, health systems and payers to medical device manufacturers, associations and certifying boards. We combine strategic marketing with creative communications to create healthier brands.

Strategic Healthcare Marketing Features Dobies Healthcare Group Award-Winning Campaign

Megan's Journal (landing page): Healthcare Marketers tell patient story to showcase multidisciplinary cancer careAs a new employee at Dobies Healthcare Group, I was impressed to learn that our firm was recently featured in Strategic Healthcare Marketing for our award-winning 2014 campaign, Megan’s Journal: A Personal Journey through Breast Cancer Treatment and Triumph.

You can read the full story in Strategic Healthcare Marketing here.

As the article explains, Megan’s Journal was created to generate awareness that Lawrence Memorial Hospital (LMH) offers comprehensive, multidisciplinary expertise for patients fighting breast cancer. The 13-week campaign incorporated digital, print, billboard and radio spots that drove visitors to an online journal chronicling the day-by-day journey of Megan, a real-life breast cancer patient, from testing and diagnosis through care and treatment, all of which she received at LMH.

Through this compelling, authentic and very popular campaign, Megan served as a virtual beacon, guiding others who are weighing their options and wondering if they have to travel outside their own community for the level of cancer care they need. Megan personified the scope of oncology-related expertise available at LMH, the only hospital in Lawrence.

In fact, the campaign was so effective that it increased the number of mammogram visits at LMH and drove more traffic to the hospital’s website. Moreover, the Megan’s Journal campaign received an Emerald Award from the Association of Health Care Communicators in 2014 and a Healthcare Advertising Award from Healthcare Marketing Report earlier this year.

Campaigns like Megan’s Journal remind me of the true potential of healthcare marketing and the impact that healthcare communicators  can have in the community—by not only promoting quality providers, but also enabling patients to make better health care decision by providing them with information about the options available to them. For a hospital like LMH, which is located close enough to Kansas City that outmigration is a constant concern, it’s important that people in the LMH service area understand the breadth and depth of healthcare expertise available to them in their own community. The success of this campaign and the impact it had on the patient population are (just) two of the many reasons I am proud to call Dobies Healthcare Group my new home.

About Dobies Healthcare Group

Since 1992, Dobies Healthcare Group has offered highly specialized expertise in healthcare marketing strategy, branding and creative communications. Our Kansas City-based company serves the marketing and branding needs of the entire healthcare industry, from hospitals, health systems and payers to medical device manufacturers, associations and certifying boards. We combine strategic marketing with creative communications to create healthier brands.