Category Archives: Dobies Healthcare News

Dobies Healthcare Group Greets its 20th Year with Expansion

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Established Healthcare Marketing Agency Creates New Positions, Hires New Experts

Author’s Note: If you’ve checked out our blog or the new content here on our website, then you’ve already seen news and information I’ve published on behalf of Dobies Healthcare Group. This time it’s my pleasure to write about new additions and developments within the Dobies team – we are proud to say we’ve experienced a lot of growth, both inside and out. Here’s the scoop, as told in a press release we issued earlier today: 

Company Growth Leads to New Positions, Promotions

Top Row: Amy Schemenauer (left), Randee Gannon (right)
Bottom Row: Kelley Williamson (left), Diane Morgan (right)

KANSAS CITY, Mo – Dobies Healthcare Group, a healthcare marketing and advertising agency now in its 20th year, is growing. With expanded client services and several new accounts, the Kansas City-based company created two new positions and promoted two staff members since last year.

“We focus on every client as if it’s our only client, so it’s important to align our capabilities with their strategic goals,” said Carol Dobies, President. “Our new team adds greater diversity and bench strength to our reach in healthcare marketing.”

Amy Schemenauer joined the team in July 2012 as Director, Strategy and Media – a new role created in response to growing client needs for strategic marketing services. Schemenauer’s 22-year background in healthcare marketing includes account leadership, project management, media planning and tactical creative execution. Most recently, Schemenauer led the healthcare marketing practice for a Milwaukee-based agency. At Dobies Healthcare Group, she directs marketing initiatives and media strategy for large hospitals and health systems.

The year prior to Schemenauer’s arrival was marked by internal expansion as well. Randee Gannon – a company leader since 2007 – was promoted from Director to Vice President of Client Services. Gannon oversees the development, implementation, and measurement of strategic healthcare marketing plans and advertising campaigns for the agency’s portfolio of clients. Kelley Williamson, who has been with Dobies Healthcare Group since 2000, was also promoted. Williamson now serves as Senior Manager of Creative Services.

To accommodate an expanding client base with highly diverse physician and consumer audiences, the agency also added a new position – Content Development Specialist – and hired local talent Diane Morgan to fill the role. With a background in pharmaceutical and healthcare marketing since 2006, Morgan brings extensive copywriting and content development experience to the organization.

“The internal changes we’ve made at Dobies are part of our vision to be an industry leader in healthcare marketing,” Gannon said. “Our learning curve in healthcare operations and communications has always been very short, and now, it’s even shorter.”

Meet the people of Dobies Healthcare Group.

 

California-based Health Plan Retains Dobies Healthcare Group for Brand Audit

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KANSAS CITY, Mo. – Health Plan of San Joaquin has retained Dobies Healthcare Group to conduct a healthcare brand audit. The California-based plan provides health coverage to individuals and third party administration services to employers in the Central Valley region. The brand audit involves multiple phases of in-depth market research with health plan members, consumers, employers, providers, community-based organizations and employees.

Associated Purchasing Retains Dobies to Lead Healthcare Brand Initiative

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KANSAS CITY, Mo. – Associated Purchasing Services (APS), a group purchasing organization jointly owned by Missouri Hospital Association and Kansas Hospital Association, has retained Dobies Healthcare Group to facilitate planning related to its corporate identity and brand. Dobies will lead the initiative by working closely with APS leadership and staff to enhance corporate identity, establish core messages and create a communication action plan to support the roll-out of the organization’s new messaging and identity.

Dobies Healthcare Group Nominated for Small Business of the Year and Mr. K. Award

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KANSAS CITY, Mo. – Each year, the Greater Kansas City Chamber of Commerce holds the Small Business Celebration, a series of events honoring small businesses in the Greater Kansas City area. Dobies Healthcare Group was nominated again for the Small Business of the Year award in 2012, along with and the Mr. K. Award, an award named after famed Kansas City entrepreneur Ewing Kauffman.

Lawrence Memorial Hospital Renews Commitment with Dobies as Healthcare Marketing Agency of Record

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KANSAS CITY, Mo. – Lawrence Memorial Hospital (LMH), a 173-bed, not-for-profit hospital in Lawrence, Kan., recently renewed its contract with Dobies Healthcare Group as agency of record. Since 2008, Dobies Healthcare Group has provided strategic marketing counsel to the hospital, along with the development and implementation of marketing campaigns that increase awareness of LMH services.

Dobies Presents Social Media Strategies at KCHCS

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KANSAS CITY, Mo. – “How to Deploy Social Media to Improve Patient Engagement” – that was the topic at hand when Carol Dobies, president and owner of Dobies Healthcare Group, led a panel discussion at the Kansas City Healthcare Communicators Society (KCHCS) 2011 Fall Conference last week. Healthcare professionals who attended the interactive session gained a better understanding of best practices in social media strategies. Panelists included representatives from two area hospitals, and a data and analytics expert from a local firm that monitors web and social media traffic.

Dobies Healthcare Group Facilitates Strategic Planning for NATCO

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KANSAS CITY, Mo. – The North American Transplant Coordinators Organization (NATCO) engaged Dobies Healthcare Group to conduct a brand audit earlier this year. The strategic healthcare marketing and branding experts at Dobies performed a systematic, board-directed review of the company’s branding efforts, which included a communications audit, an internal audit and an external audit. After presenting key findings from the brand audit to NATCO leadership, Dobies Healthcare Group facilitated a two-day strategic planning session earlier this month to convert data-driven recommendations into strategies and tactics.

Dobies Healthcare Group Wins Platinum HealthLeaders Award for Branding

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KANSAS CITY, Mo. – Dobies Healthcare Group received a platinum HealthLeaders Media Marketing Award for best branding campaign in the medium hospital category (101-499 beds).

The campaign, called “Journey through Parenthood with LMH,” was created to promote the Family Birthing Center at Lawrence Memorial Hospital. It consisted of 16 multimedia components – including print, web, TV, radio and others – all designed to improve patient-facing operations and enhance patient experience.

Entries were judged on four criteria: (1) objectives and strategy, (2) measurement/return on investment, (3) goal alignment, and (4) creativity, message and quality. As an award winner Dobies Healthcare Group was recognized at the HealthLeaders Media Marketing Experience event in Chicago, and the winning campaign was featured in HealthLeaders Media’s 2009 annual publication Hospital Campaigns That Work.