KANSAS CITY, Mo. – Associated Purchasing Services (APS), a group purchasing organization jointly owned by Missouri Hospital Association and Kansas Hospital Association, has retained Dobies Healthcare Group to facilitate planning related to its corporate identity and brand. Dobies will lead the initiative by working closely with APS leadership and staff to enhance corporate identity, establish core messages and create a communication action plan to support the roll-out of the organization’s new messaging and identity.
Category Archives: Dobies Healthcare News
Dobies Healthcare Group Nominated for Small Business of the Year and Mr. K. Award
KANSAS CITY, Mo. – Each year, the Greater Kansas City Chamber of Commerce holds the Small Business Celebration, a series of events honoring small businesses in the Greater Kansas City area. Dobies Healthcare Group was nominated again for the Small Business of the Year award in 2012, along with and the Mr. K. Award, an award named after famed Kansas City entrepreneur Ewing Kauffman.
Lawrence Memorial Hospital Renews Commitment with Dobies as Healthcare Marketing Agency of Record
KANSAS CITY, Mo. – Lawrence Memorial Hospital (LMH), a 173-bed, not-for-profit hospital in Lawrence, Kan., recently renewed its contract with Dobies Healthcare Group as agency of record. Since 2008, Dobies Healthcare Group has provided strategic marketing counsel to the hospital, along with the development and implementation of marketing campaigns that increase awareness of LMH services.
Dobies Presents Social Media Strategies at KCHCS
KANSAS CITY, Mo. – “How to Deploy Social Media to Improve Patient Engagement” – that was the topic at hand when Carol Dobies, president and owner of Dobies Healthcare Group, led a panel discussion at the Kansas City Healthcare Communicators Society (KCHCS) 2011 Fall Conference last week. Healthcare professionals who attended the interactive session gained a better understanding of best practices in social media strategies. Panelists included representatives from two area hospitals, and a data and analytics expert from a local firm that monitors web and social media traffic.
Dobies Healthcare Group Facilitates Strategic Planning for NATCO
KANSAS CITY, Mo. – The North American Transplant Coordinators Organization (NATCO) engaged Dobies Healthcare Group to conduct a brand audit earlier this year. The strategic healthcare marketing and branding experts at Dobies performed a systematic, board-directed review of the company’s branding efforts, which included a communications audit, an internal audit and an external audit. After presenting key findings from the brand audit to NATCO leadership, Dobies Healthcare Group facilitated a two-day strategic planning session earlier this month to convert data-driven recommendations into strategies and tactics.
Dobies Healthcare Group Hires New Talent to Accommodate Expanding Client Base
KANSAS CITY, Mo. - Dobies Healthcare Group is growing. With expanded interactive capabilities and the addition of several new clients, the healthcare-specialized marketing, branding and advertising agency created two new positions and promoted two staff members in 2011.
“We focus on every client as if they are our only client, so it follows naturally that external growth must be matched with internal growth,” said Carol Dobies, president. “What matters most is finding the right talent to fill the roles. Our new team adds greater diversity and bench strength to our reach in healthcare marketing.”
In April Karen Otto joined as Senior Manager of Client Services. Her 10-year background in integrated marketing and health education has prepared her well for the challenges healthcare providers face. Otto will plan and direct marketing initiatives for a wide variety of clients.
Also new to Dobies Healthcare Group is Diane Morgan, Content Development Specialist, who came on board in May. With a six-year background in pharmaceutical and healthcare marketing, Morgan brings extensive copywriting and content development experience in print, web and broadcast communications.
Working alongside them on creative and graphic design is Kelley Williamson, who has been with Dobies Healthcare Group since 2000. In March Ingebretson was promoted to Manager of Creative Services from her previous position as Account Manager.
A leader at Dobies Healthcare Group since 2007, Randee Gannon was promoted from Director to Vice President of Client Services earlier this year. She oversees the development, implementation and measurement of strategic healthcare marketing plans and advertising campaigns for clients. “The internal changes we’re making at Dobies are part of our vision to be a true industry leader in healthcare marketing,” Gannon said. “Our learning curve in healthcare operations and communications has always been very short…and now, it’s even shorter.”
Meet the team at Dobies Healthcare Group.
Dobies Healthcare Group Nominated for 25 Under 25 Award
KANSAS CITY, Mo. – Every year, Kansas City Small Business Monthly recognizes 25 outstanding businesses with fewer than 25 employees in the Kansas City area. Dobies Healthcare Group was honored to receive a nomination for the 2010 awards. More information about 25 Under 25® awards is available here.
@DobiesGroup Invites Clients to Winter Retweet
KANSAS CITY, Mo. – Dobies Healthcare Group (@DobiesGroup) hosted a Winter Retweet for clients – an evening of appetizers, cocktails and Twitter. Attendees left the event with helpful tips and tricks on using Twitter to enhance current healthcare marketing strategies.
Dobies Healthcare Group Wins Platinum HealthLeaders Award for Branding
KANSAS CITY, Mo. – Dobies Healthcare Group received a platinum HealthLeaders Media Marketing Award for best branding campaign in the medium hospital category (101-499 beds).
The campaign, called “Journey through Parenthood with LMH,” was created to promote the Family Birthing Center at Lawrence Memorial Hospital. It consisted of 16 multimedia components – including print, web, TV, radio and others – all designed to improve patient-facing operations and enhance patient experience.
Entries were judged on four criteria: (1) objectives and strategy, (2) measurement/return on investment, (3) goal alignment, and (4) creativity, message and quality. As an award winner Dobies Healthcare Group was recognized at the HealthLeaders Media Marketing Experience event in Chicago, and the winning campaign was featured in HealthLeaders Media’s 2009 annual publication Hospital Campaigns That Work.
Dobies Presents Digital Marketing Strategies at MAHPRM
KANSAS CITY, Mo. – Carol Dobies and Darrin Widick were featured speakers at the Missouri Association for Healthcare Public Relations and Marketing (MAHPRM) Summer Forum. Their joint presentation, called “Beyond Impressions: Taking Search Marketing to the Next Level,” reviewed current online activities in healthcare and detailed best practices for developing a digital marketing strategy. Learn more about integrating search into your digital marketing strategy.