Established Healthcare Marketing Agency Creates New Positions, Hires New Experts
Author’s Note: If you’ve checked out our blog or the new content here on our website, then you’ve already seen news and information I’ve published on behalf of Dobies Healthcare Group. This time it’s my pleasure to write about new additions and developments within the Dobies team – we are proud to say we’ve experienced a lot of growth, both inside and out. Here’s the scoop, as told in a press release we issued earlier today:
KANSAS CITY, Mo – Dobies Healthcare Group, a healthcare marketing and advertising agency now in its 20th year, is growing. With expanded client services and several new accounts, the Kansas City-based company created two new positions and promoted two staff members since last year.
“We focus on every client as if it’s our only client, so it’s important to align our capabilities with their strategic goals,” said Carol Dobies, President. “Our new team adds greater diversity and bench strength to our reach in healthcare marketing.”
Amy Schemenauer joined the team in July 2012 as Director, Strategy and Media – a new role created in response to growing client needs for strategic marketing services. Schemenauer’s 22-year background in healthcare marketing includes account leadership, project management, media planning and tactical creative execution. Most recently, Schemenauer led the healthcare marketing practice for a Milwaukee-based agency. At Dobies Healthcare Group, she directs marketing initiatives and media strategy for large hospitals and health systems.
The year prior to Schemenauer’s arrival was marked by internal expansion as well. Randee Gannon – a company leader since 2007 – was promoted from Director to Vice President of Client Services. Gannon oversees the development, implementation, and measurement of strategic healthcare marketing plans and advertising campaigns for the agency’s portfolio of clients. Kelley Williamson, who has been with Dobies Healthcare Group since 2000, was also promoted. Williamson now serves as Senior Manager of Creative Services.
To accommodate an expanding client base with highly diverse physician and consumer audiences, the agency also added a new position – Content Development Specialist – and hired local talent Diane Morgan to fill the role. With a background in pharmaceutical and healthcare marketing since 2006, Morgan brings extensive copywriting and content development experience to the organization.
“The internal changes we’ve made at Dobies are part of our vision to be an industry leader in healthcare marketing,” Gannon said. “Our learning curve in healthcare operations and communications has always been very short, and now, it’s even shorter.”