Emily Amos Joins Dobies Health Marketing as Director, Marketing and Client Services

Emily Amos, Director, Marketing and Client Services at Dobies Health Marketing

Emily Amos, Director, Marketing and Client Services at Dobies Health Marketing

KANSAS CITY, Mo. — Dobies Health Marketing recently welcomed Emily Amos to the team. As a Director of Marketing and Client Services, Emily is a senior strategist who ensures excellence in account management, as well as the development and implementation of data-driven marketing, branding and advertising strategies. Keeping her finger on the pulse of each client’s business goals, she works collaboratively with internal and external teams to ensure all strategies and communications support those objectives.

Emily’s background in marketing communications spans more than 15 years, including roles at healthcare organizations and creative agencies. Her experience ranges from non-profits to academic medicine. Prior to joining Dobies, she was a Strategic Marketing Manager at The University of Kansas Health System for nearly seven years during a time of substantial growth in physician integration and ambulatory services. In addition, she has served as Communications and Marketing Manager at Children’s Mercy Kansas City and as a Senior Account Executive at a marketing agency supporting the needs of a wide range of health and life sciences companies.

“Through her experience and passion for health marketing, Emily comes to us with an in-depth understanding of the industry and the strategies needed to support sustainable, long-term growth for our clients,” said Angie Schwartz, Vice President of Client Services at Dobies Health Marketing. “We are thrilled to have her on our team.”

A native of rural Kansas, Emily grew up in a healthcare family – her father is a physician, her mother a trained nurse. That dynamic taught her the value of connecting people to better health at an early age. She says she’s long been fascinated by all the moving parts in healthcare and finds it very rewarding to support and strengthen organizations that advance the health of their communities. At Dobies, she oversees strategies and tactical execution for clinical enterprises, hospital associations, tech-enabled health companies and more.

“Shifting market demands and new innovations in healthcare are creating rapid change. Teams like ours are uniquely positioned to help break through the clutter for healthcare organizations and their target audiences,” Emily said. “I’m here to be a partner and a resource.”

In fact, it’s that expertise in healthcare that drew her to Dobies Health Marketing, a place where she can apply her knowledge and skill sets to support a wide range of health industry clients. She was impressed by the firm’s reputation, high levels of expertise, and the way the team is structured around shared goals for clients. She has a profound love of learning, as evidenced by her educational background: She has a master’s in journalism with an emphasis in Marketing Communications from The University of Kansas, and a bachelor’s in journalism and mass communications – complete with a double major in Public Relations and French – from Kansas State University.

“I think of myself as a student of change. I’ve had a great deal of experience with healthcare organizations going through transitions,” Emily said. “Now more than ever, we need to help clients and consumers navigate an increasingly complex healthcare environment – and get the right message to the right person at the right time to improve healthcare for everyone.”

Interested in joining the team at Dobies Health Marketing? Additional career opportunities are available – view them here and apply today.

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.

Lindsey Elliott of Dobies Health Marketing Joins KC Health Communicators Board

Lindsey Elliott, Director, Marketing and Client Services – Dobies Health Marketing

Lindsey Elliott, Director, Marketing and Client Services at Dobies Health Marketing

KANSAS CITY, Mo. — Lindsey Elliott, Director of Marketing and Client Services at Dobies Health Marketing, has joined the KC Health Communicators (KCHC) Board. In this industry leadership role, she aims to help further the KCHC mission of sharing best practices and supporting professional development for communicators in healthcare.

As a long-time KCHC member – and now, a member of the board – Lindsey brings a wealth of insight that comes from extensive experience in healthcare marketing and communications. At Dobies, she manages marketing, branding, advertising and public relations initiatives for a variety of healthcare organizations, including hospitals, cancer centers and academic medical centers across the U.S. Her appointment to the KCHC board reflects her commitment to advancing the impact of healthcare communications and providing valuable resources to professionals navigating the changing healthcare landscape.

For its members, KCHC provides a wide assortment of educational and networking programs, periodic meetings and an annual conference, all of which are supported by the board to ensure a wide range of timely topics and a diverse group of inspiring speakers. KCHC also facilitates social activities for peer-to-peer networking in the Greater Kansas City area. By promoting knowledge-sharing and collaboration among members, the organization aims to enhance members’ understanding of the industry and how to maximize the reach and effectiveness of their communications.

“Healthcare is a unique and complex field, so having a platform for colleagues and peers to support each other’s success is incredibly valuable,” said Lindsey. “KCHC helps healthcare communicators stay on top of the latest trends and opportunities, and I really enjoy being part of that. I’m very excited to see what the next year has in store for the industry in Kansas City.”

With her time on the board, Lindsey hopes to broaden KCHC’s member network to include partners from state and national boards, mental health providers, and others who play key roles in healthcare in Kansas City.

“It’s an honor to join the KCHC board, a group of smart, savvy and welcoming professionals who are very passionate about what they do,” said Lindsey. “I know I will learn a lot, and I’m thrilled to be working with them and putting our minds together to support communications that ultimately connect people and companies to better health.”

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.

Dobies Health Marketing Welcomes Derek McKinney as Health Data Strategy Manager

 

Derek McKinney, Health Data Strategy Manager – Dobies Health Marketing

Derek McKinney, Health Data Strategy Manager

KANSAS CITY, Mo.— Derek McKinney – an experienced data analyst and strategist with a background in healthcare market research, reporting, analytics, performance dashboards and project management – has joined Dobies Health Marketing. The Kansas City-based firm specializes in strategy-first healthcare marketing, making skill sets like Derek’s essential for advising and collaborating with clients.

As Health Data Strategy Manager, Derek translates data into actionable business and marketing intelligence. He collects, integrates and analyzes market data to uncover insights that help drive strategy and inform tactical execution. A graduate of Kansas State University, Derek has held various analytical and strategic roles at Oracle Health (formerly Cerner) over the last decade. As such, he brings extremely relevant expertise to his role at Dobies Health Marketing, including proven strengths in data visualization, consumer/market research and e-commerce through such platforms as Tableau, Qualtrics, Google Analytics, Google Ads and others. He also supports competitive media marketing profiling through soviews+, a one-of-a-kind solution created by Dobies Health Marketing for hospitals and health systems.

“With his experience in healthcare and data-driven strategy, Derek is already providing new insights and efficiencies,” said Angie Schwartz, Vice President, Client Services. “That’s always mission-critical for us—continuously growing our analytical capabilities to ensure we’re propelling our clients forward to succeed at the forefront of their markets.”

During his 10+ year career at Cerner, Derek excelled at data-driven planning, product and growth strategy, and value creation, including new business models designed to manage risks, strengthen competitive advantages and increase profit margins for clients.

“I enjoy working at the intersection of healthcare and data because it enables me to use my analytical skills to help health organizations thrive – and when health organizations are thriving, they can do more for the populations they serve,” Derek said. “It’s exciting to be part of the Dobies mission to support healthier companies and communities.”

Interested in joining the team? Additional career opportunities are available – view them here and apply today.

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.

Dobies Health Marketing Continues to Expand Client Services Team

Tristan Carter, Marketing Manager, and Jessica Lahasky, Marketing Specialist

KANSAS CITY, Mo. — Following another year of healthy growth – an average per year growth of 30%, Dobies Health Marketing is starting the new year by expanding its client services team. This month, two new team members joined the strategy-first healthcare marketing firm: Tristan Carter as Marketing Manager and Jessica Lahasky as Marketing Specialist. The company also added a new health data strategy manager and senior media manager in January.

“Tristan and Jessica each bring unique, valuable skills to our organization that put the evolving needs of our healthcare clients front and center,” said Angie Schwartz, Vice President of Client Services. “We’re excited for their contributions to our growing client services team.”

As Marketing Manager, Tristan Carter plans and manages integrated marketing communications and advertising strategies for clients. She leads client relationships, primarily working with hospital and health system clients. In collaboration with the firm’s strategists, Tristan advises clients on effective marketing and brand strategies and supporting tactics. She helps define performance metrics and ensures our teams exceed client expectations on timing, budget and results. She also supports dhmstudio+, a unique service line from Dobies Health Marketing that supports rural and critical access hospitals in their marketing efforts.

With a bachelor’s degree in journalism and mass communications plus 10+ years’ experience managing marketing and client service activities, Tristan’s expertise aligns closely with the firm’s needs and capabilities.

“Dobies Health Marketing excels at data-driven, strategy-first marketing. That’s what drew me to this opportunity and made me want to join this collaborative team,” said Tristan. “I’m thrilled to be part of the mission to create healthier brands and inspire better, more informed decisions about health.”

Jessica Lahasky is the firm’s newest Marketing Specialist. In this role, she collaborates closely with creative, content, media, production and client services teams to support workflow and outputs for client marketing, branding and advertising projects. She coordinates project work, maintains timelines and delivers assets for production, paid media, organic social and highly integrated creative campaigns.

With a master’s degree in communication sciences and disorders, a bachelor’s in music therapy, and previous professional experience that includes SEO, digital content development, social media management and more, Jessica says her passion for creativity and helping others brought her to a career in healthcare marketing.

“From a young age, I knew I wanted to be involved in the healthcare industry and help people,” said Jessica. “Being able to combine my communication skills and creativity with my desire to empower patients and consumers is exactly where I want to be.

Interested in joining the team? Additional career opportunities are available – view them here and apply today.

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.

Dobies Health Marketing and Clients Receive High Honors for Advertising from Statewide to International

Kansas City, Mo – From international Tellys to national Asters and Healthcare Advertising Awards – and the prestigious Kansas Emerald Awards – Dobies Health Marketing and its clients are proud to achieve top honors for advertising excellence again this year.

“Because we focus exclusively on healthcare, we genuinely share our clients’ goals for improving health and helping people thrive,” said Thom Ludtke, Vice President of Creative Services at Dobies Health Marketing. “We are fortunate to work with so many organizations who recognize what’s possible with the right blend of strategy and creativity.”

Whether connecting people to medical, surgical and mental health excellence today – or inviting them to explore careers that help ensure a healthier tomorrow – every message has the power to make a difference. Winning creative campaigns so far this year have included:

The World Needs More RTs Campaign – The Brianna Collichio Story
Client: MoreRTs Coalition for Respiratory Care (NBRC)
Award: Gold Telly

The numbers for both active and aspiring respiratory therapists (RTs) are decreasing, causing serious concern about meeting demand for respiratory care now and in the future. The MoreRTs initiative – a collaborative by The National Board for Respiratory Care, the American Association for Respiratory Care and the Coalition on Accreditation for Respiratory Care – is a national, multimedia campaign raising awareness of the value of the respiratory care profession. With messaging designed to attract RTs to the field by showing the positive impact they make on people’s lives, Brianna Collichio’s story as an ambitious singer with cystic fibrosis underscores is powerful. See the Telly award-winning TV spot here:


Learn more about the power and purpose of the More RTs campaign here.

Orthopaedics Campaign: “Life Is Better in Motion”
Client: Liberty Hospital
Awards: Telly, Aster, Healthcare Advertising

With scenes and imagery depicting how “life is better in motion” for athletes and non-athletes of all ages, this campaign was masterfully crafted to increase awareness in Kansas City’s Northland about the highly specialized orthopaedic care and sports medicine available at Liberty Hospital. The award-winning campaign featured this Telly-winning TV spot about sports medicine for local athletes/student athletes:

Be Immune Kansas Campaign for Healthy Vaccination
Client: Be Immune Kansas
Awards: Aster, Healthcare Advertising, Emerald

Be Immune Kansas – a statewide coalition of the Kansas Academy of Family Physicians, the Kansas Chapter American Academy of Pediatrics, the Kansas Hospital Association and the Kansas Medical Society – was formed in 2022 to promote the role of vaccination and primary care in achieving lifelong health. The multimedia, multi-year campaign provides timely, targeted messaging around a variety of vaccines for all ages and counties, particularly those areas with the state’s lowest immunization rates. View the campaign’s website here and the award-winning TV spot promoting pneumonia and shingles vaccines below:

“Introducing Camber” Brand Campaign
Client: Camber Children’s Mental Health
Award: Aster

KVC Hospitals sought to revitalize its brand as part of the journey to becoming the region’s leader in innovative models of life-saving children’s mental healthcare. The new name, Camber, means bridge or arch, representing their commitment to meaningful connections. This brand anthem video – created as part of the total integrated campaign introducing the new Camber brand in market – captures that shared mission from the voices of the Camber leadership team:

CHCS Surgery Facebook Video Campaign
Client: Community HealthCare System (CHCS)
Award: Emerald

When small rural communities have local access to surgeons as high-caliber as the ones at CHCS, they deserve to know about it. To announce that Dr. David Cancelada, a 25-year surgical specialist, joined the team, we created this video for paid and targeted social media advertising. In addition to Dr. Cancelada’s expertise, the video showcased the skilled team, advanced technology and state-of-the-art surgical suites available at CHCS. View the Emerald award-winning video below:

From effective marketing strategies to exceptional creative, the entire team at Dobies Health Marketing knows how to create healthier brands. Visit dobies.com to explore their full breadth of healthcare marketing, branding and advertising services.

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.

About the Awards

The Telly is the premier award honoring video and television across all screens, with winning entries selected among thousands by leading video and television experts in advertising, publishing and more. Aster Awards recognize excellence in healthcare advertising and marketing, as determined by an expert panel of judges who review thousands of entries nationally. Sponsored by Healthcare Marketing Report, the Healthcare Advertising Awards are the oldest and largest healthcare advertising competition. Through its annual statewide Emerald Awards competition, the Kansas Association of Healthcare Communicators recognizes Kansas hospitals and health systems that excel in internal communications, external communications, special events, advertising and other categories.

For The NBRC and Dobies Health Marketing, Gold Telly Spotlights the Mission Behind the Marketing

Respiratory therapists save lives, but they can also make dreams come true – even seemingly impossible dreams.

As healthcare marketers, we are fortunate to partner with many organizations driven to save lives. The following article features our work with The National Board for Respiratory Care and the More RTs national public awareness campaign. The goal is to ensure respiratory care excellence is recognized and never in short supply – and the message is receiving acclaim. Here’s that story:

In 2020, a national collaborative of respiratory care organizations called on us to identify the most impactful pathway to solving the shortage of respiratory therapists (RTs). Knowing real impact would require nothing less than a national, long-term, multimedia public awareness campaign, we charted a new course for the collaborative. The concept of The World Needs More RTs was born – and with it, an extensive and highly integrated campaign that features many perspectives across a set of core goals:

  • Elevating awareness and appreciation for the respiratory care profession
  • Increasing the numbers of RT educators and students enrolled in RT programs
  • Improving RT recruitment and retention
  • Fostering professional growth among practicing RTs

The More RTs campaign, sponsored by The National Board for Respiratory Care (NBRC), the American Association for Respiratory Care (AARC) and the Commission on Accreditation for Respiratory Care (CoARC), is now entering its fourth year. Through social media, advertising, media outreach, video production, TikTok contests and a host of other engagement platforms, More RTs amplifies all the right voices: practicing RTs and the physicians who work with them, as well as RT educators, students and, perhaps the most compelling of all, patients.

Few stories capture the value of respiratory therapy better than Brianna Collichio’s, making it a poignant narrative for television advertising. Recognizing that, The NBRC supported and funded our production and placement of Brianna’s story as a regional, 30-second TV spot. In a testament to the power of authentic storytelling, the judges at the international Telly Awards recently gave it one of the advertising industry’s top honors: a Gold Telly. With that achievement, Brianna’s story is now in the company of creative works from such notable brands as Disney, AstraZeneca, National Geographic Society, Netflix and many others. Watch Brianna’s spot here:

As the video shows, Brianna has cystic fibrosis. For many with CF, singing seems impossible – but that never stopped Brianna, who went from singing at church to performing for the NFL and auditioning for American Idol, all while requiring daily respiratory therapy. If not for the skills and dedication of her respiratory therapist, Brianna’s dreams might have seemed too far out of reach. Instead, she is soaring, and her story is one of triumph. (For a deeper look into Brianna’s story, view our companion video here.)

“Voices like Brianna’s tell the world what a foundational difference RTs make in the lives of their patients,” says Lori Tinkler, CEO of The NBRC. “By showcasing real experiences across the reach of respiratory care, we are working to elevate the profession, bolster recruitment and retention, and shape future leaders in this growing field of medicine for generations to come.”

Whether it’s achieving musical stardom or sustaining a long-term campaign that will ultimately save countless lives, big dreams take hard work. Brianna and the many voices of the More RTs campaign are proof of the magic that’s possible when you’re driven to make the world a healthier place.

Lindsey Elliott Named Director, Marketing and Client Services

Lindsey Elliott, Director, Marketing and Client Services – Dobies Health Marketing

Lindsey Elliott, Director, Marketing and Client Services

KANSAS CITY, Mo.— As healthcare companies across the industry seek new marketing strategies and tactics that engage and target consumers, Dobies Health Marketing continues to build on its highly specialized team.

To grow and expand in response to the changing needs of their healthcare industry clients, the Kansas City-based agency announced today that Marketing and Client Services Manager, Lindsey Elliott, has been named Director, Marketing and Client Services.

“I am fortunate to work with healthcare organizations across the country who are doing amazing work in their communities,” Lindsey said. “As hospitals of all sizes face significant challenges, it’s more important than ever to have a partner they can trust to help them overcome barriers strategically. We have an incredibly talented and smart team at Dobies, and I’m so excited for our continued growth and ability to help even more healthcare organizations thrive.”

Since joining Dobies Health Marketing in 2021 as a Marketing and Client Services Manager, Lindsey has worked with a broad range of healthcare clients, including large academic medical center-affiliated hospitals, rural critical access hospitals, and non-hospital providers, including mental/behavioral health services and statewide collaborative health programs.

Lindsey brings to her new role a decade of experience working in various strategic communications and media roles, including planning and executing integrated marketing campaigns, public relations, social media, and crisis communications. Before joining Dobies Health Marketing, Lindsey worked as the Senior Public Relations Specialist at Olathe Health, where she helped with brand development and implementation and oversaw marketing strategy implementations across all communication platforms.

“We’re thrilled to promote Lindsey to a director role at Dobies. In a little over a year, she has been involved in several major rebranding efforts and launched very successful marketing and service line campaigns for our hospital and healthcare clients,” said Angie Leondedis, Vice President, Client Services. “She not only has strong critical thinking skills, but she has also demonstrated her ability to coach and mentor others in the organization. We appreciate her ability to solve complex problems and identify opportunities on behalf of our clients. We are very fortunate to have her on the team.”

Lindsey will continue to work with senior strategists and the creative team to plan, manage and direct highly integrated marketing and brand strategies. Her new role will expand on managing hospital and healthcare clients’ marketing and brand strategy efforts, in addition to overseeing responsibilities for her assigned Dobies account support staff.

Lindsey’s promotion is the latest in a series of developments that mark escalating growth for Dobies Health Marketing as a leader and innovator in strategy-first healthcare marketing.

Interested in joining the team? Additional career opportunities are available – view them here and apply today.

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.

Dobies Health Marketing and Clients Celebrate Advertising Excellence Awards

KANSAS CITY, Mo. – Dobies Health Marketing is celebrating national and state recognition in 2022 for several of its clients’ campaign initiatives.

Together, the strategy-first healthcare marketing agency and its clients were awarded for creative excellence with Tellys, Aster awards and Healthcare Advertising awards – for which they were selected among thousands of entries from across the country – as well as Emerald awards for advertising in Kansas.

“With the goal of making a real difference in people’s lives, our clients had the vision to work with us in developing and executing the creative strategies and concepts that ultimately garnered these exceptional awards,” said Thom Ludtke, Vice President of Creative Services at Dobies Health Marketing. “We are fortunate to have so many forward-thinking clients who understand the power of creative advertising to move hearts and minds.”

This year’s winning creative campaigns included:

Orthopaedics Campaign: “Life Is Better in Motion”
Client: Liberty Hospital
Awards: Silver Telly, Silver Aster, Silver Healthcare Advertising
With a physician team that provides the advanced level of orthopaedic care and sports medicine normally only found at large academic medical centers, Liberty Hospital needed to build awareness of its strengths in greater Kansas City’s Northland. This TV spot was part of a multimedia campaign centered around how “Life is better in motion” for people of all ages, athletes and non-athletes alike. View the multi-award-winning TV spot below:

Brand Campaign: “This Is What Healthy Feels Like”
Client: Swope Health
Award: Silver Telly
Swope Health, the local community’s leading provider for the underserved, is committed to easily accessible, whole-person care for every patient. This television spot and integrated campaign were designed to communicate their promise and how they deliver on it by making care visible and accessible for everyone. View the Telly-winning spot here:

Oncology Campaign: “Hope Is Closer Than You Think”
Client: LMH Health
Award: Silver Telly, Emerald
LMH Health’s cancer campaign went inside the minds of people fighting cancer, showcasing empathy for their concerns and featuring people and familiar places from within the local Lawrence, Kansas, community. The purpose of the spot (and the rest of the multimedia campaign) was to let people know there’s no need to travel elsewhere for excellent cancer care. View the Telly-winning spot below:

Video: “Corona Country: Solving the PPE Crisis in Rural America”
Client: Heart4Heroes
Award: Emerald
At the height of the pandemic’s PPE shortage, Heart4Heroes – a joint effort between the National Rural Health Association, Project C.U.R.E., Angel Flight Central and Angel Flight West – was born. As a fundraising and awareness initiative to support frontline medical staff at rural and critical access hospitals, Heart4Heroes requested a promotional video sharing the real stories and perspectives of medical staff from America’s rural communities. It was quite an adventure! View the award-winning video below:

Click here for a behind-the-scenes look at the making of Corona Country.

Mammography Campaign: “Turn Screen Time into Screening Time”
Client: LMH Health
Award: Emerald
Each year, the average person spends several hundred hours on activities like social media and watching TV – if they can invest that much time into everyday activities, surely they can invest just one hour per year in taking care of breast health. That was the inspiration behind this fun and playful TV spot for LMH Health mammography that encouraged women over 40 to turn a little bit of their “screen time” into “screening time.” View the Emerald Award-winning spot below:

Website: Corporate Healthcare Staffing and Long-Term Care Residential
Client: Advena Group
Award: Emerald
After a rebrand, Advena Group needed a new website to reflect the new identity and build awareness of the company’s two services lines (Advena Healthcare Staffing and Advena Living). The site needed simple navigation and engaging content for each of its distinct audiences to tell the Advena story and generate new leads for its staffing division and residential long-term care facilities. View the Emerald Award-winning website here.

“Our creative work informs, motivates and connects people – and at its best, it inspires people to achieve the extraordinary,” said Julie Amor, President and Chief Strategy Officer of Dobies Health Marketing. “We draw our inspiration from our clients first and foremost, who are doing the work every day to create and sustain healthier communities. It’s an honor and privilege to work with each and every one of them.”

For more information about the full scope of marketing, branding and advertising services available from the experts at Dobies Health Marketing, contact us.

About the Awards

The Telly is the premier award honoring video and television across all screens, with winning entries selected among thousands by leading video and television experts in advertising, publishing and more. Aster Awards recognize excellence in healthcare advertising and marketing, as determined by an expert panel of judges who review thousands of entries nationally. Sponsored by Healthcare Marketing Report, the Healthcare Advertising Awards are the oldest and largest healthcare advertising competition. And, through its annual statewide Emerald Awards competition, the Kansas Association of Healthcare Communicators recognizes Kansas hospitals and health systems that excel in internal communications, external communications, special events, advertising and other categories.

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.

 

Mary Mitchell Joins Dobies Health Marketing as Senior Marketing Specialist

Mary Mitchell, Senior Marketing Specialist – Dobies Health Marketing

Mary Mitchell, Senior Marketing Specialist

KANSAS CITY, Mo.— As Dobies Health Marketing continues to grow and expand to meet the ever-evolving needs of its clients in healthcare marketing, the Kansas City-based agency announced today that Mary Mitchell has joined the team. As a Senior Marketing Specialist, Mary helps manage media, creative, social and digital marketing initiatives.

From her early roles as art buyer, account coordinator and marketing manager to her more recent positions in project management at Cerner, Mary’s expertise in marketing and creative services spans more than two decades. With hands-on experience in both agency and corporate environments , she understands how to track and manage marketing projects from concept through completion and beyond. Her work – and keen attention to detail – ensure service excellence for clients, team members and vendor partners alike.

“I had the pleasure of working with Mary years ago, and I’m thrilled our professional paths have crossed yet again,” said Thom Ludtke, Vice President of Creative Services. “With her extensive industry experience and skills, there’s no doubt she will be a big part of helping us manage our growth while ensuring the results our clients deserve.”

As a vital member of the project and media management team, Mary leads a group of marketing specialists and coordinators in managing and routing projects across all teams and workflows. She supports quality control for creative development and execution, ensuring all work is on time, on budget, and on strategy.

“I’ve dedicated my career to the art and science of great marketing – particularly healthcare marketing – because I enjoy knowing my work connects people to wellness,” Mary explained. “It’s clear to me that I share that passion with the people of Dobies, so I’m elated to join this remarkable team.”

Welcoming Mary to the company is the latest in a series of developments that mark escalating growth for Dobies Health Marketing as it celebrates 30 years as a leader and innovator in strategy-first healthcare marketing. Interested in joining the team? Additional career opportunities are available – view them here and apply today.

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.

Dobies Health Marketing Recertifies as a Women’s Business Enterprise

Carol Dobies, Owner, Founder and CEO of Dobies Health Marketing, a WBENC-certified Women’s Business Enterprise

KANSAS CITY, Mo. — Dobies Health Marketing, a strategic healthcare marketing firm now celebrating its 30th year, is pleased to announce recertification as a Women’s Business Enterprise (WBE) by the Women’s Business Enterprise National Council (WBENC). As the nation’s largest third-party certifier of businesses owned and operated by women, WBENC aims to facilitate the growth of women-owned companies while promoting innovation through diversity.

To be eligible for WBENC certification, companies must be at least 51 percent owned, operated, and controlled by a woman or women. In addition to operational requirements, WBENC certification includes an in-depth review of the financial and operating policies of the organization. Dobies Health Marketing initially became WBENC-certified in 2020, and leaders say they are proud to maintain the certification each year.

“We are pleased to have and maintain this designation, now for our third year, because we believe in the mission of the WBENC,” said Carol Dobies, CEO and Founder. “It is important to have a range of perspectives in business and business management, and organizations like WBENC are dedicated to ensuring that. We’re happy to be involved and serve as advocates for women in business leadership.”

Dobies has earned numerous accolades for her leadership over the years, including being named among Kansas City Business Journal’s 25 Women Who Mean Business and among Influential Women by Kansas City Business Magazine. She is a member of the Women Business Leaders of U.S. Healthcare Industry Foundation.

“Making sure women have an equal voice is key for any type of business, any type of organization, and it’s wonderful to see an ever-growing number of women embracing business ownership,” said Julie Amor, President and Chief Strategy Officer, who previously led the marketing team at The University of Kansas Health System for over fifteen years. “It’s also great to see so many organizations seeking out women-owned business, both within the healthcare industry and beyond.”

Over the years, Dobies Health Marketing has earned numerous marketing, branding and advertising awards within the healthcare category. The firm has been named among Kansas City’s top 25 companies with under 25 employees, a distinction given to select small business that have had positive economic, social and community impact within the Kansas City area. To learn more about Dobies Health Marketing, visit dobies.com.

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations, and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.

About WBENC

Founded in 1997, WBENC is the nation’s leader in women’s business development and the leading third-party certifier of businesses owned and operated by women, with more than 13,000 certified Women’s Business Enterprises, 14 national Regional Partner Organizations, and over 300 Corporate Members. More than 1,000 corporations representing America’s most prestigious brands as well as many states, cities and other entities accept WBENC Certification. For more information, visit www.wbenc.org