In business as in healthcare, it’s important to stay on the lookout for new processes and technologies that streamline operations, improve outcomes and enhance customer experience. Our healthcare clients are certainly no strangers to the importance of continuous process improvement – nor to the role that technology plays therein – and neither are we. As a healthcare marketing and branding firm, we know our own role in supporting our clients’ success must involve an equal emphasis on continuous improvement.
To that end, part of my job as Finance Manager at Dobies Healthcare Group involves looking for new ways to simplify our business processes for maximum efficiency – which recently led to our investment in new project management software. Using a new system tailored for our business, we now have a more effective system in place to ensure our team stays on time, on budget and on strategy for every project.
This new system upgrade benefits us internally as much as our clients.
By enabling our strategy, creative and account service teams to access and input reports, status updates and project details in one centralized location, we can all stay one step ahead in our workloads at all times – while managing client expectations. With the right tools for effective and efficient project management, we spend more time developing smart strategies and engaging content, and less time managing tactics and project information.
We are known for taking a strategy-first approach on everything from planning to creative execution, and we feel strongly that our operational systems should reflect and support that one thing that differentiates Dobies Healthcare Group. By continually assessing available resources and investing in “work smarter, not harder” technologies, we ensure a more productive workflow for healthy returns on our clients’ marketing investments.