Comments for Dobies Healthcare Blog http://www.dobies.com/blog Engage at a deeper level. Tue, 24 Jan 2012 22:29:54 +0000 hourly 1 http://wordpress.org/?v=3.2.1 Comment on Healthcare Marketing Has Real Life Impact by Carol Dobies http://www.dobies.com/blog/2012/01/17/healthcare-marketing-has-real-life-impact/comment-page-1/#comment-12999 Carol Dobies Tue, 24 Jan 2012 22:29:54 +0000 http://www.dobies.com/blog/?p=1061#comment-12999 To follow-up on my post about the consequences of healthcare marketing, today's Kaiser Health News reported on hospitals offering loyalty programs and rewards to entice consumers to choose them. Read it here: http://www.kaiserhealthnews.org/Features/Insuring-Your-Health/2012/Michelle-Andrews-on-hospital-patient-perks.aspx It's sad, but true, consumers define quality with terms including clean, quiet, good food and modern. That means some consumers are likely to choose a hospital for the rewards/incentives it offers. But as a health marketer, I want to help consumers choose (real) quality FIRST and get the front-row parking space as a bonus for doing the right thing. Am I the only one who worries about the consequences of people making healthcare choices for the wrong reasons? To follow-up on my post about the consequences of healthcare marketing, today’s Kaiser Health News reported on hospitals offering loyalty programs and rewards to entice consumers to choose them.

Read it here: http://www.kaiserhealthnews.org/Features/Insuring-Your-Health/2012/Michelle-Andrews-on-hospital-patient-perks.aspx

It’s sad, but true, consumers define quality with terms including clean, quiet, good food and modern. That means some consumers are likely to choose a hospital for the rewards/incentives it offers. But as a health marketer, I want to help consumers choose (real) quality FIRST and get the front-row parking space as a bonus for doing the right thing. Am I the only one who worries about the consequences of people making healthcare choices for the wrong reasons?

]]> Comment on Brand Promises in Healthcare: How to Deliver through Patient Touch Points by Dobies Healthcare Blog » Blog Archive » In-Depth Interviews (IDIs): Exploring the Hearts and Minds of Healthcare Consumers http://www.dobies.com/blog/2011/11/07/brand-promises-in-healthcare-how-to-deliver-through-patient-touch-points/comment-page-1/#comment-11662 Dobies Healthcare Blog » Blog Archive » In-Depth Interviews (IDIs): Exploring the Hearts and Minds of Healthcare Consumers Wed, 07 Dec 2011 16:20:25 +0000 http://www.dobies.com/blog/?p=991#comment-11662 [...] for our client that may not have surfaced as clearly in a focus group or survey. Probing the hearts and minds of healthcare consumers as individuals enabled us to draw several informed conclusions and build them into our client’s [...] [...] for our client that may not have surfaced as clearly in a focus group or survey. Probing the hearts and minds of healthcare consumers as individuals enabled us to draw several informed conclusions and build them into our client’s [...]

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]]> Comment on Real-Life Lessons in Social Media and Healthcare by Detroit Travel And Transportation - Shores Airport Transportation (586) 744-3168 http://www.dobies.com/blog/2011/10/20/real-life-lessons-in-social-media-and-healthcare/comment-page-1/#comment-10671 Detroit Travel And Transportation - Shores Airport Transportation (586) 744-3168 Mon, 24 Oct 2011 14:10:54 +0000 http://www.dobies.com/blog/?p=978#comment-10671 [...] to Get Targeted Backlinks that Really Help Your Site | XbXxW Smartphone Top 10 | Smart Phone Top 10 Dobies Healthcare Blog » Blog Archive » Real-Life Lessons in.. Best of the Web : BOTW Constantly Evolving the Web Directory | Enrichment .. How Do Your [...] [...] to Get Targeted Backlinks that Really Help Your Site | XbXxW Smartphone Top 10 | Smart Phone Top 10 Dobies Healthcare Blog » Blog Archive » Real-Life Lessons in.. Best of the Web : BOTW Constantly Evolving the Web Directory | Enrichment .. How Do Your [...]

]]> Comment on Healthcare Pros Explore Patient-Centered Care by Kristin Joseph http://www.dobies.com/blog/2011/03/25/healthcare-pros-explore-patient-centered-care/comment-page-1/#comment-10351 Kristin Joseph Sat, 08 Oct 2011 21:02:16 +0000 http://www.dobies.com/blog/?p=856#comment-10351 Thank you for the post. I found it quite informative. Thank you for the post. I found it quite informative.

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]]> Comment on The Dobies Healthy Holiday Scavenger Hunt by A Healthy Holiday Scavenger Hunt | Group 3 Solutions http://www.dobies.com/blog/2011/01/17/healthy-holiday-tips/comment-page-1/#comment-6386 A Healthy Holiday Scavenger Hunt | Group 3 Solutions Wed, 19 Jan 2011 15:44:34 +0000 http://www.dobies.com/blog/?p=788#comment-6386 [...] Our friends at Dobies Healthcare Group organized a Healthy Holiday Scavenger Hunt for the Group 3 teams. Writer Patrick McCormack offers this recap, reprinted with permission. This post originally appeared here. [...] [...] Our friends at Dobies Healthcare Group organized a Healthy Holiday Scavenger Hunt for the Group 3 teams. Writer Patrick McCormack offers this recap, reprinted with permission. This post originally appeared here. [...]

]]> Comment on The Internet Says I Have WHAT?! by Are Search Engines Responsible for Cyberchondria? | Group 3 Solutions http://www.dobies.com/blog/2010/08/23/search-engines-and-cyberchondria/comment-page-1/#comment-4300 Are Search Engines Responsible for Cyberchondria? | Group 3 Solutions Mon, 27 Sep 2010 16:27:32 +0000 http://www.dobies.com/blog/?p=739#comment-4300 [...] of marketing and advertising solutions for healthcare organizations. This post originally appeared here. Are Search Engines Responsible for [...] [...] of marketing and advertising solutions for healthcare organizations. This post originally appeared here. Are Search Engines Responsible for [...]

]]> Comment on Facebooking for Better Health by Facebook: More Than Status Updates | Group 3 Solutions http://www.dobies.com/blog/2010/06/22/facebooking-for-better-health/comment-page-1/#comment-3781 Facebook: More Than Status Updates | Group 3 Solutions Tue, 13 Jul 2010 16:28:54 +0000 http://www.dobies.com/blog/?p=722#comment-3781 [...] Reprinted with permission from Dobies Healthcare Group. This post originally appeared here. [...] [...] Reprinted with permission from Dobies Healthcare Group. This post originally appeared here. [...]

]]> Comment on Texts and Tweets for Haiti by Social Networks and Healthcare Information | Group 3 Solutions http://www.dobies.com/blog/2010/02/09/texts-and-tweets-for-haiti/comment-page-1/#comment-3372 Social Networks and Healthcare Information | Group 3 Solutions Mon, 19 Apr 2010 17:26:40 +0000 http://www.dobies.com/blog/?p=633#comment-3372 [...] this year, we showed how online engagement after the earthquake in Haiti helped prove that people are using social media to connect with others [...] [...] this year, we showed how online engagement after the earthquake in Haiti helped prove that people are using social media to connect with others [...]

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