Using Twitter to Blame, and Beat, Cancer
January 5th, 2010 by Kelly Hemmingsen
While Twitter is hoping to find a way to monetize its operation in 2010, many people have already discovered how to use the microblogging site to raise funds for worthy causes.
Back in November, I blogged about a movement that used Twitter, Facebook and mustaches to raise awareness and money for men’s health. Today, I stumbled upon another fantastic fundraising campaign: BlameDrewsCancer.
The story: When Drew Olanoff was diagnosed with cancer last summer, he created the Twitter hashtag #blamedrewscancer and vowed that for every tweet blaming something on his cancer, he would raise one dollar for the Lance Armstrong Foundation LIVESTRONG. Using this hashtag, Tweeters gave Drew’s cancer credit for closed coffee shops, working on holidays and global warming…and in the process, raised more than $15,000.
But Drew didn’t stop there. With Twitter’s permission, he put his Twitter name, or “handle,”(@Drew) up for auction and caught the eye of Drew Carey (@DrewFromTV). The Price Is Right host has since promised to donate one dollar for every person who follows him or @Livestrong, up to $1 million. Pretty cool, huh?
Do you know of other organizations that are successfully using Twitter or other forms of social media to raise money and awareness? Please leave your examples in a comment below! And the next time you feel like complaining on Twitter, don’t forget to #blamedrewscancer.
