As seasoned marketers, we all know about ROI, but how much do you know about the other R’s of marketing measurement: ROO, return on objective, and ROE, return on engagement?

By applying these performance metrics to your marketing initiatives, you can more accurately measure the success of nonmonetary objectives that could be as vital to your company’s success as the bottom line.

To learn more, check out my article on our Web site under News.  It explains the differences among ROI, ROO and ROE and how the three R’s can work together to paint a clearer picture of your campaign’s success.