Comments for Dobies.com

Comment on Healthcare Websites: Giving Patients What They Want by Weekly SEM Reading List | 04/27/2012 | Group 3 Solutions

Weekly SEM Reading List | 04/27/2012 | Group 3 Solutions — Sun, 29 Apr 2012 22:30:46 +0000

[...] Healthcare Provider Websites: Give Patients What They Want | Dobies Healthcare Group [...]

Comment on Healthcare Marketing Has Real Life Impact by Carol Dobies

Carol Dobies — Tue, 24 Jan 2012 22:29:54 +0000

To follow-up on my post about the consequences of healthcare marketing, today’s Kaiser Health News reported on hospitals offering loyalty programs and rewards to entice consumers to choose them.

Read it here: http://www.kaiserhealthnews.org/Features/Insuring-Your-Health/2012/Michelle-Andrews-on-hospital-patient-perks.aspx

It’s sad, but true, consumers define quality with terms including clean, quiet, good food and modern. That means some consumers are likely to choose a hospital for the rewards/incentives it offers. But as a health marketer, I want to help consumers choose (real) quality FIRST and get the front-row parking space as a bonus for doing the right thing. Am I the only one who worries about the consequences of people making healthcare choices for the wrong reasons?

Comment on Brand Promises in Healthcare: How to Deliver through Patient Touch Points by Dobies Healthcare Blog » Blog Archive » In-Depth Interviews (IDIs): Exploring the Hearts and Minds of Healthcare Consumers

Wed, 07 Dec 2011 16:20:25 +0000

[...] for our client that may not have surfaced as clearly in a focus group or survey. Probing the hearts and minds of healthcare consumers as individuals enabled us to draw several informed conclusions and build them into our client’s [...]

Comment on Healthcare Pros Explore Patient-Centered Care by Kristin Joseph

Kristin Joseph — Sat, 08 Oct 2011 21:02:16 +0000

Thank you for the post. I found it quite informative.

Comment on Word Clouds Put the “Fun” in Functional for Marketers by Diane Morgan

Diane Morgan — Tue, 13 Sep 2011 14:04:03 +0000

Physicians can read more about online reputation management here: http://bit.ly/oeTDyz

Comment on The Internet Says I Have WHAT?! by Are Search Engines Responsible for Cyberchondria? | Group 3 Solutions

Are Search Engines Responsible for Cyberchondria? | Group 3 Solutions — Mon, 27 Sep 2010 16:27:32 +0000

[...] of marketing and advertising solutions for healthcare organizations. This post originally appeared here. Are Search Engines Responsible for [...]

Comment on Facebooking for Better Health by Facebook: More Than Status Updates | Group 3 Solutions

Facebook: More Than Status Updates | Group 3 Solutions — Tue, 13 Jul 2010 16:28:54 +0000

[...] Reprinted with permission from Dobies Healthcare Group. This post originally appeared here. [...]

Comment on Texts and Tweets for Haiti by Social Networks and Healthcare Information | Group 3 Solutions

Social Networks and Healthcare Information | Group 3 Solutions — Mon, 19 Apr 2010 17:26:40 +0000

[...] this year, we showed how online engagement after the earthquake in Haiti helped prove that people are using social media to connect with others [...]

Comment on Texts and Tweets for Haiti by Dobies Healthcare Blog » Blog Archive » Social Networks Providing Health Info, Support

Mon, 12 Apr 2010 16:21:04 +0000

[...] this year, I showed how online engagement after the earthquake in Haiti helped prove that people are using social media to connect with others [...]

Comment on Changing the Face of Men’s Health, One ‘Stache at a Time by Dobies Healthcare Blog » Blog Archive » Using Twitter to Blame, and Beat, Cancer

Tue, 05 Jan 2010 15:30:07 +0000

[...] in November, I blogged about a movement that used Twitter, Facebook and mustaches to raise awareness and money for men’s health. Today, I stumbled upon another fantastic [...]