KANSAS CITY, Mo. (October 2009) -- Dobies Healthcare Group, a marketing and advertising agency specializing in the health care industry, was recently named agency of record for MidCon Distribution, Inc. (MidCon), a U.S. healthcare technology distributor. In this new partnership, Dobies Healthcare Group will develop and execute a digital marketing plan, including public relations, search engine marketing and Web site development, to build awareness and market share of MidCon and its product lines.

"As new business owners in the medical field, we needed an agency who not only has proven marketing capabilities but extensive experience and knowledge of our industry," Neal Nurnberg, cofounder of MidCon, said. "Dobies Healthcare Group offers the precise blend of skill, experience and understanding we were seeking, and we look forward to continuing our relationship with them as our business grows."

Carol Dobies, president of Dobies Healthcare Group, said she was impressed by the level of innovative technology Nurnberg and cofounder Jacob Golden have brought to the healthcare market.

"MidCon’s product lines offer solutions to satisfy the needs of niche medical fields that would otherwise go unfulfilled," Dobies said. "We are proud to be a part of an effort that not only advances the level of technology available to physicians but also improves the quality of healthcare available in the United States."

About MidCon Distribution, Inc.

MidCon Distribution, Inc. (MidCon) is dedicated to advancing quality healthcare by bringing innovative, specialty medical products to hospitals and physician practices across the country. MidCon offers high-quality, revolutionary technology that aids in the early detection and treatment of disease while continually searching for exceptional products to offer the modern medical practice. MidCon is the exclusive U.S. distributor of the Optomed Smartscope M3-1®, a digital dermatoscope with image capturing and archiving capabilities.

About Dobies Healthcare Group

Dobies Healthcare Group is a marketing and communications advisory company serving clients in the health care industry. Since 1992, the Kansas City-based firm has specialized in building brands, developing creative campaigns to differentiate products and services, and executing integrated marketing campaigns for hospitals, alliances, providers and an array of business-to-business and business-to-consumer clients across the country.