You won’t find our comprehensive healthcare marketing services at just any agency. Our far-reaching capabilities stem from many sources: our core talent and experience, our exclusive focus on the healthcare industry, and our strategic partnerships. We’ve formed key alliances to provide our clients with a complete range of healthcare marketing, branding and advertising solutions with unrivaled expertise and streamlined efficiency.
Group 3 Solutions combines the skill sets of Dobies Healthcare Group and long-time business partner, Widick Marketing. Nearly 15 years ago, principals Darrin Widick and Carol Dobies started a niche division aimed at getting a foothold in web development and search marketing (SEM/SEO). Today, we have seamlessly combined our companies to offer a full range of digital marketing services. We provide online advertising, email campaigns, social media marketing and website development. With Google AdWords Specialist credentials, we also offer healthcare SEM/SEO services to hospitals and healthcare organizations of all sizes.
Since 2007, we have also partnered with True Media for strategic media planning. True Media blends traditional interactive and social media into one cohesive plan for our hospital clients. Dobies Healthcare Group and bertoncinMEDIA joined forces in 2014 to provide customized media planning, buying and consulting services that optimize reach while balancing quality and quantity, cost and effectiveness.
Most recently, we have extended our partner portfolio to include Decision Strategies International (DSI), a recognized leader in future-focused planning, a partner of Heidrick and Struggles.
We leverage our deep industry knowledge and leadership in healthcare marketing, branding and advertising to align our partners’ innovations with your marketing and business goals.
As we continue to expand and develop new market directions for our clients, we’re always looking for new ways to deepen our expertise and meet our clients’ current and future-focused objectives. Several strategic and analytic healthcare experts joined our team as Healthcare Associates in 2014 to complement our core healthcare marketing staff. Our associates are subject matter experts in healthcare quality, finance, clinical data analysis and managed care, and their in-depth expertise empowers us to deliver more robust strategic and creative solutions in the post-reform environment. Specifically, our associates enhance our ability to:
- Explore and position new partnerships and new service lines
- Coach executives on change management and business development
- Assist with clinical integration strategies and communications around those strategies
- Develop messaging for specific population sectors
- Communicate the value of new strategic directions, both internally and externally
- Explore customer and physician brand loyalty
Our expansion comes as healthcare marketers continue to take on ever-increasing challenges like population health, clinical integration, consumerism and patient engagement. In addition, for our leading-edge clients, the marketing tools under development to assist with population segmentation and the management of chronic diseases requires specific expertise across a wider set of competencies. Together, our associates, core healthcare marketing staff and partners have the expertise and creative firepower to assist clients at the forefront of healthcare transformation.