Guiding your brand to new heights
Since 1992, Dobies Healthcare Group has specialized in helping healthcare companies build healthy brands – and now, we’ve packaged a quarter-century of brand-building expertise into one innovative product. brand scout+ is an in-depth exploration of your current brand position, including consumer and employee perceptions of your brand and competing brands. From there, brand scout+ illuminates new opportunities for brand differentiation and guides your team through a proven, step-by-step process that successfully unveils your new brand strategy.
Built from our philosophy that your brand is determined by your actions, brand scout+ helps you:
- Discover how internal and external stakeholders perceive your brand
- Reveal new differentiators that align brand attributes with company culture
- Understand the many components of your brand identity and how well they integrate
- Gain leadership buy-in and employee adoption of a new or enhanced brand strategy
- Reposition your organization from the inside-out with new approaches to internal communication, creative advertising and all customer-facing touch points
Insights from brand scout+ help redefine differentiators, invigorate key messages, rally your team around a brand promise, and execute an authentic brand experience that makes positive emotional connections with customers. Uniquely designed by healthcare marketers for healthcare marketers, brand scout+ is your source for essential information to guide your brand strategy.
For more information, call 816.753.3336 (ext. 332) or click the button below to submit an information request online:
brand scout+, maps+ and ad atlas+ are trademarks of Dobies Healthcare Group.