No one understands the fundamental role of a company’s brand more than us. We are experts in building healthcare brands, and we don’t stop there. Like all our clients, you can count on us to uphold and elevate the integrity of your brand in everything we do. Brand building is a continuous journey.
At Dobies Healthcare Group, we believe brand is what you do. It is a strategic point of view and the sum of all experiences your customers have when exposed to your products, services and messages. Many organizations confuse brand with corporate identity elements like trademarks, logos and taglines. But clients who entrust their brand development to us know their brand is an intangible asset that resides in people’s hearts and minds.
We help you build an authentic brand by making sure the brand promise (communication) always intersects with the brand experience (company operations). Because we go beyond the basics to include advanced services like brand audits and seamlessly executed brand strategies, we are uniquely qualified to help you ensure a long and healthy life for your brand.
DANFORTH HEALTH SYSTEMS
For entrepreneurial start-ups like Danforth Health Systems, creating a compelling brand is job one. After establishing the new health IT firm’s corporate identity, we crafted core messages and fine-tuned the company’s value proposition. We also worked closely with leadership to ensure services and operations supported brand messaging – then we swiftly launched the company into the market with a well-branded website, email campaigns, tradeshow materials and more.
ST. MARY’S HEALTH CENTER
When St. Mary’s identified brand differentiation as a key marketing imperative, they called on us to create a brand development plan that leveraged the hospital’s high-quality positioning in the local market. We based our Brand Plan on extensive research – including an assessment of current brand attributes for St. Mary’s and its competitors – a consumer image study, in-depth interviews with external and internal stakeholders, SWOT and demographic analyses, and an online employee brand survey. Our recommendations underscored the importance of investing in culture to deliver on the brand promise.