Case Study: Children's Hospital of Wisconsin

Client: Children's Hospital of Wisconsin in Milwaukee

Task: Dobies Healthcare Group was asked to enhance the online positioning of one of Children's Hospital of Wisconsin's Centers of Excellence: the Herma Heart Center. It's the kind of project our interactive marketing team thrives on. We combined our search engine marketing expertise with the nationally recognized reputation of the pediatric cardiologists and cardiothoracic surgeon teams at Children's Hospital to enhance the hospital's positioning in search engine results pages. The results: greater visibility for the Hospital as parents search the Internet for high-quality information and services for their children.

About the Client: The Herma Heart Center at the Children's Hospital of Wisconsin in Milwaukee was rated among the top pediatric cardiac care centers in the nation.

Services, treatment and specialties at Children's Hospital include:

• congenital heart defects
• heart disease in children
• complex heart disease
  • hypoplastic left heart syndrome
  • single ventricle
• congenital heart surgery
• Norwood Procedure
• fetal echocardiography
• cardiac intervention
  • Medication
  • cardiac catheterization / cath lab
  • pediatric heart surgery
  • heart, lung and heart / lung transplantation

For more information on the pediatric heart disease and heart surgery in children specialists at Children's Hospital, please visit their site.