Children's Hospital of Wisconsin: Cancer and Blood Disorders Center

Task: Dobies Healthcare Group worked with Children's Hospital of Wisconsin to increase online awareness and positioning of their Cancer and Blood Disorders Center. Types of cancer and blood disorders they treat include:

• Anemia in children: A common blood disorder that occurs when there are fewer red blood cells than normal, or there is a low concentration of hemoglobin in the blood.
• Children with hemophilia: An inherited bleeding, or coagulation, disorder.
• Ewing sarcoma: A cancer that occurs primarily in the bone or soft tissue.
• Hodgkin's lymphoma in children: A type of cancer in the lymphatic system.
• SCID (severe combined immunodeficiency): A group of very rare, life-threatening diseases that are present at birth.
• Sickle cell disease: An inherited blood disorder characterized by defective hemoglobin (a protein in red blood cells that carries oxygen to the tissues of the body).

With access to their pediatric specialists, we worked to enhance their online presence to those seeking helpful information and quality care for their children and loved ones affected by cancer or blood disorders.

About the Client: The Cancer and Blood Disorders Center at the Children's Hospital of Wisconsin in Milwaukee, one of the largest and most experienced programs of its kind, provides specialized care and treatment for infants to young adults with cancer and blood disorders. For information related to the Cancer and Blood Disorders services at Children's Hospital of Wisconsin, please visit their Cancer and Blood Disorders blog.