Le Bonheur Children's Neuroscience Institute - A Center of Excellence

Client: Le Bonheur Children's Hospital in Memphis, Tenn: Neuroscience Institute

Task: Serving as the Mid South's regional hub for the evaluation and treatment of neurological disorders in children, the Neuroscience Institute at Le Bonheur Children's Hospital in Memphis came to us for help in increasing the online awareness and visibility of their services. Together, we used organic search engine optimization tactics and implemented a paid search campaign to improve the Institute’s visibility in search engines for areas including brain tumors, epilepsy, scoliosis and spine tumors in children.

About the Hospital: Each year, approximately 1,500 adolescents and children with neurological disorders are hospitalized at Le Bonheur Children's Hospital. Teams of pediatric neurosurgeons, neurologists and skilled support staff treat a variety of conditions, including:

• Medulloblastoma - brain tumors that arise in the posterior fossa region of the brain. The exact cell of origin is not known.
• Ependymoma - brain tumors that arise from cells lining the passageways in the brain that produce and store the cerebrospinal fluid or CSF.
• Lennox-Gastaut Syndrome - a form of epilepsy that develops in early childhood.
• Temporal Lobe Epilepsy - a form of epilepsy where seizures start in the temporal lobe of the brain.
• Childhood Cerebral Astrocytoma - tumors that develop in brain cells in the cerebrum.
• Tethered Cord Syndrome - a disorder caused by tissue attachments that limit the movement of the spinal cord within the spinal column.

To learn more, please visit Le Bonheur Children's Hospital and the Neuroscience Institute.