You have captivating stories, and we have the creative expertise to help you find and share them. From concept to completion, we create targeted healthcare advertising campaigns and communications that make meaningful connections. Together, our network of healthcare marketing strategists, writers, designers, photographers, videographers and media buyers bring brands to life. We make sure everything aligns with the core purpose of the campaign and your brand, and we carefully orchestrate visual elements and content to engage customers.
Direct mail. Print. Outdoor. Interactive. Email. Mobile. Television. Radio – we do it all. And, because one message or media choice never fits all, we include segmentation and targeted media buying as built-in parts of all advertising initiatives. We also offer ad atlas+, a comprehensive analysis of your competitors’ ad campaigns, complete with hard-to-find data and specialized insight that empowers healthcare leaders and marketers to make highly informed decisions about local marketing efforts.
MIDWEST TRANSPLANT NETWORK
When this not-for-profit organ procurement organization needed a new creative campaign to drive state donor registration in Kansas and western Missouri, they turned to Dobies Healthcare Group. We developed a uniquely provocative concept with attention-grabbing headlines and visuals representing several target demographics, and we executed a fully integrated marketing campaign with positive results that exceeded industry standards. In 2015, the campaign twice received national recognition, winning a Gold Healthcare Advertising Award and Judge’s Choice Aster Award.
LAWRENCE MEMORIAL HOSPITAL HEART CENTER
With a Heart Center that consistently ranks among the best in the nation, LMH called on us to grow awareness of its strengths in cardiovascular care. Through a campaign that underscored the hospital’s quality positioning and aligned with its service line strategies, we helped the market get to know the LMH Heart Center as a leader in cardiac care. We told the Center’s story with bold visuals and key messages across a variety of channels, including television, print, billboard, interactive ads and a dedicated microsite. The result was a measurable increase in patient volume and awareness of the hospital’s cardiovascular capabilities.
When Mediware, a leader in specialized healthcare software, expanded into the home care sector, the company needed to go to market with a new brand and creative campaign. After helping Mediware’s new Alternate Care division identify meaningful brand attributes, we captured the essence of their solutions with eye-catching, unexpected graphics and powerful messages in a campaign featuring print ads and direct mail. We further support Mediware’s messaging and sales efforts with additional marketing collateral, including ‘voice of the customer’ case studies, brochures, tradeshow materials and more.