You have captivating stories, and we have the creative expertise to help you find and share them. From concept to completion, we create targeted advertising campaigns and communications that make meaningful connections. Together, our network of healthcare marketing strategists, writers, designers, photographers, videographers and media buyers bring brands to life.
Direct mail. Print. Outdoor. Interactive. Email. Mobile. Television. Radio – we do it all. And, because one message or media choice never fits all, we include segmentation and targeted media buying as built-in parts of all advertising initiatives. We make sure everything aligns with the core purpose of the campaign and your brand, and we carefully orchestrate visual elements and content to engage customers.
LAWRENCE MEMORIAL HOSPITAL (LMH) HEART CENTER
With a Heart Center that consistently ranks among the best in the nation, LMH called on us to grow awareness of its strengths in cardiovascular care. Through a campaign that underscored the hospital’s quality positioning and aligned with its service line strategies, we helped the market get to know the LMH Heart Center as a leader in cardiac care. We told the Center’s story with bold visuals and key messages across a variety of channels, including television, print, billboard, interactive ads and a dedicated microsite. The result was a measurable increase in patient volume and awareness of the hospital’s cardiovascular capabilities.
When Mediware, a leader in specialized healthcare software, expanded into the home care sector, the company needed to go to market with a new brand and creative campaign. After helping Mediware’s new Alternate Care division identify meaningful brand attributes, we captured the essence of their solutions with eye-catching, unexpected graphics and powerful messages in a campaign featuring print ads and direct mail. We further support Mediware’s messaging and sales efforts with additional collateral, including ‘voice of the customer’ case studies, brochures, tradeshow materials and more.