Through our interactive and search engine marketing division, we bring a comprehensive suite of digital solutions to your healthcare marketing initiatives. Our digital marketing experts – known in this capacity as Group 3 Solutions – provide website development, mobile messaging, email campaigns and SEM/SEO services. We blend our technical, creative and analytical skills to build, monitor and measure your brand online. And, as always, we add our in-depth understanding of your healthcare business to every digital marketing project.
Everything it takes, all in one place.
To generate new leads, this wound closure distributor needed to expand its reach with digital marketing. After developing a new website, we customized their CRM database for the healthcare market, which increased hospital contacts from 10,000 to 50,000. We then launched an email campaign that created buzz and identified immediate potential sales at the first press of the button. Integrated analytics allow the sales team to continuously monitor click-through rates and web traffic in real time.
B. E. SMITH
When B. E. Smith developed an employee portal and resource center, they called on us to create content and execute a compelling launch. We designed and deployed an eye-catching and effective HTML5 e-campaign to drive engagement and showcase the site. Through animated words and graphics that mimicked the employee portal, we reinforced the benefits of employee engagement in “The Bridge.” We also helped B. E. Smith by providing ongoing content to keep the site fresh and relevant for users.
With a growing number of internet/mobile-savvy patients under 65, this orthopedic practice needed a new website and search engine marketing strategy. We redesigned the site and wrote new content with search optimization tactics and benefit-oriented key messages to better reach and resonate with target audiences. The new site increased online scheduling and bill pay, as well as web traffic from search engines, and keyword rankings continue to climb due to regular, ongoing content generation. As their digital partner, we also manage the practice’s social media presence (including production of online physician videos), maintain SEO reports and rankings, develop physician referral strategies and more.