When it comes to social media, particularly in the heavily regulated healthcare space where patient privacy is fiercely protected, engaging customers starts with policy. Our experts work with you to develop a comprehensive social media policy that governs your employee’s access and communication on your social pages, including who can say what and how to triage negative comments from fans and followers. Going beyond policy, our content development specialists have the expertise to guide you in captivating your audience with two-way conversations and timely relevance for your customers.
Many health organizations look to social media as a way to engage customers where they live, work and play. Our team excels in offering expert guidance on social media strategy and monitoring. In addition, we lead discussions on the state of social media for several national and local healthcare organizations, including the American College of Healthcare Executives (ACHE) local chapter, the Kansas City Healthcare Communicators Society (KCHCS), the United Network of Transplant Organizations (UNOS) Transplant Forum and others.