How We Work

Dobies Healthcare Group: Discover-Connect-Promote processWe make it look easy, but there’s nothing simple about what we do. As healthcare marketing experts, we navigate complex industries and customer interests to produce measurable results every time.

We listen. We probe. When necessary, we challenge. We engage at a deeper level than most because we want you to succeed. Through our Discover-Connect-Promote approach, we make everything come together seamlessly to deliver return on your marketing investment.

Discover your difference. Brand differentiation requires a firm grasp on current positioning and customer expectations. We conduct research and look closely at all the right data to discover exactly who and where your customers are, what they want, and how to reach them in meaningful ways.

Connect the dots. Most clients select us for this very reason: we think and operate strategically. In addition to market research and trends, our planning considers operational readiness, competitive reactions and more. Because we lead with marketing strategy, we connect everything we do to your organization’s business plan.

Promote what works. We make brands come alive by blending strategic thinking with creative campaigns and communications. Our team works closely with you to ensure your advertising aligns with your brand marketing goals and business plan. We promote what works to captivate your customers where they live, work and play.

With 25 years of healthcare marketing experience, we understand the many complexities of the healthcare industry. From the supply chain to the patient’s bedside and every level in between, our learning curve is short, so our work is on target and delivered in a fraction of the time others promise. We know how to create and execute strategic marketing plans and communications that make companies healthier.