strategic marketing + creative communication = healthier brands

We wowed our first client 26 years ago, and we’ve been hooked on that feeling ever since. Since 1992, healthcare organizations of all types and sizes have called on us to make their companies healthier.

Yes, healthier. When you work with us, you get a trusted partner who factors research, goals, strategies, brand promises, operational readiness and results into every equation. With the unique level of strategy we bring to every engagement, our clients expect powerful results…and we deliver.

our vision

At Dobies Healthcare Group, our vision is to create healthier brands across the entire healthcare industry. To achieve our vision, we will always remain true to our core mission and the promise we make to every client:

  • Our mission: We combine strategic marketing and creative communication to create healthier brands. We come to work every day because we make a difference in how people think about health. We succeed when our strategies, words and designs inspire better, more informed decisions about health, and contribute to improved care and quality of life for patients.
  • Our brand promise: Always engage strategy first.

how we work

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Dobies process circle
1

Discover your difference.

Brand differentiation requires a firm grasp on current positioning and customer expectations. We conduct research and look closely at all the right data to discover exactly who and where your customers are, what they want, and how to reach them.

2

Connect the dots.

In addition to market research and trends, our planning considers operational readiness, competitive reactions and more. Because we lead with marketing strategy, we connect everything we do to your organization’s business plan.

3

Promote what works.

We make healthcare brands come to life with our unique blend of strategy and creativity. Our campaigns captivate customers where they live, work and play, while ensuring your advertising aligns with your marketing goals and business plan.

We make it look easy, but there’s nothing simple about what we do. As healthcare marketing experts, we navigate complex industries and customer interests to produce measurable results every time.

We listen. We probe. When necessary, we challenge. We engage at a deeper level than most because we want you to succeed. Through our Discover-Connect-Promote approach, we make everything come together seamlessly to deliver return on your marketing investment.

our history

When Carol Dobies, MBA, founded our firm in 1992 (then d.b.a. Dobies & Healthcare Associates, Inc.), she unlocked her “strategy first” approach for healthcare marketing – a model that continues to drive our promise and performance today. In 2000, we launched a collaborative, healthcare-focused digital and search engine marketing division in partnership with Group 3 Solutions. The innovation behind our partnership comes to life when clients need our full breadth of strategy, creative and digital expertise.

Complementing our core staff are several strategic and analytic healthcare professionals who joined our team as healthcare associates in 2014. Experts in healthcare quality, finance, clinical data analysis and managed care, their in-depth expertise empowers us to deliver more robust strategic and creative solutions in the current healthcare environment. Today, we are proud to say we have the expertise and creative firepower to assist clients at the forefront of healthcare transformation.

our social purpose

At Dobies Healthcare Group, social purpose is an integral part of who we are as a company. We engage in creating healthier communities and support the effectiveness of a cause-driven culture. We leverage our resources, talent and time to improve our local communities through a Give-Join-Care approach:

GIVE

Each year, we donate 1% of our net revenue back to our local community, giving funds to causes that promote better health.

JOIN

As a team, we are inspiring healthy choices and addressing childhood obesity in our local community – one apple at a time.

CARE

Individually, we each volunteer one hour per month for causes and events that create healthy KC communities.

recognition

Emblem signifying Dobies Healthcare Group’s silver certification as a Healthy KC Company
Dobies Healthcare Group Named Among 25 Under 25 Small Businesses in Kansas City (award logo)
Carol Dobies named among Women Who Mean Business in Kansas City (award logo)