KANSAS CITY, Mo. — Dobies Healthcare Group, a healthcare-specialized marketing, branding and advertising firm, continues to grow as the company celebrates its 25th year. Lottie Staggs joined the firm’s creative team this week as Copywriter and Social Media Specialist. In this role, Lottie will develop and manage on-strategy content across multimedia platforms, including print, web, social media, video and others.
Professionally trained in strategic communications, web and social media content development, Lottie has worked in multimedia content creation for the healthcare industry since 2013. Her knowledge of marketing and passion for healthcare come together to help clients build and promote their brands across a variety of channels, including print, web, social media and video. In addition to her writing skills, she is currently in the process of becoming UX Certified in Interaction Design by NN/g.
”Lottie brings the right mix of knowledge, talent and enthusiasm, and we are very happy to have her on our healthcare marketing team,” said Diane Morgan, Director of Content Development. “It’s clear she is passionate about connecting people to companies and providers that share a commitment to health, and I know she will do great things for our clients as well as our company.”
In her previous full-time position at Children’s Hospital Association (CHA), Lottie co-produced promotional videos and managed web content for Pediatric Learning Solutions, a division of CHA. She also assisted in communications planning and implementation for the division, ensuring each piece of marketing collateral met brand standards, goals and user needs.
Originally from Iowa, Lottie graduated from the University of Northern Iowa with a bachelor of arts degree in communications and a minor in journalism. She has lived in Kansas City since 2013.
“I am so excited and pleased to be part of the team at Dobies Healthcare Group, a company that values hard work, strategy, and integrity and social purpose,” said Lottie. “The teamwide commitment to our mission is inspiring, and I’m eager to contribute to the high standards of excellence that Dobies Healthcare Group is known for.”
About Dobies Healthcare Group
Since 1992, Dobies Healthcare Group has offered highly specialized expertise in healthcare marketing strategy, branding and creative communications. Our Kansas City-based company serves the marketing and branding needs of the entire healthcare industry, from hospitals, health systems and payers to medical device manufacturers, associations and certifying boards. Together, we combine strategic marketing with creative communications to create healthier brands.