KANSAS CITY, Mo. – Dobies Healthcare Group, a strategy-first healthcare marketing firm, has launched dhgstudio+, a new division focused exclusively on the unique marketing needs of rural and critical access hospitals.
To keep pace in an evolving healthcare industry, rural hospitals and clinics must focus on improving patient experiences, delivering better outcomes and optimizing revenue opportunities. Future sustainability also requires greater emphasis on keeping people healthy, as opposed to the traditional focus on treating illness and injury. However, most rural hospitals and clinics face significant roadblocks along this path, including restricted budgets, limited internal resources and even provider shortages that limit the access they provide.
That’s where dhgstudio+ comes in, say the leaders of Dobies Healthcare Group, who developed the new service line to scale the firm’s advanced healthcare marketing strategy and branding expertise to meet the unique needs and address the unique challenges of rural providers.
“Our healthcare marketing experts understand the shifting healthcare landscape, and within it, we see new opportunities to create healthier communities,” explains Julie Amor, president and chief strategy officer for Dobies Healthcare Group. She says rural hospital leaders can create long-term sustainability by engaging people with innovative programs and partnerships that keep quality healthcare local. dhgstudio+ is designed to inform and support such efforts.
Services, which range from strategic guidance to creative advertising with many offerings in between, are provided at a flat-rate fee to accommodate each client’s fixed monthly budgeting needs. “With dhgstudio+, rural hospitals have affordable access to our healthcare marketing team,” says Amor. “It’s like having their own fully staffed marketing department, but at a much lower cost.”
Carol Dobies, founder and chief executive officer, says dhgstudio+ aligns with the firm’s mission of combining strategic marketing and creative communication to create healthier brands – and to make a difference in how people think about health. “We are passionate about the essential role rural providers play in creating healthier communities,” says Dobies. “The same strategy-first healthcare marketing expertise we provide to large health system clients is now available to rural providers with limited resources, and we are committed to supporting their needs.”
For more information about dhgstudio+ or the complete scope of healthcare marketing, branding, advertising and PR services provided by Dobies Healthcare Group, call 816.595.6723.
About Dobies Healthcare Group
Since 1992, Dobies Healthcare Group has offered highly specialized expertise in healthcare marketing strategy, branding and creative campaigns. The Kansas City-based company serves the marketing needs of the entire healthcare industry, from hospitals, health systems and payers to medical device manufacturers, associations, certifying boards and others.