All the marketing in the world will not fix a lack of operational readiness, nor improve customer experience. Brands must be ready and able to deliver on their promises before going to market. Brand is an intangible asset that lives in the hearts and minds of your customers. It is shaped by consumer expectations born […]
This edition of our #lifecare blog series explores how the rising consumer demand for telehealth is better preparing healthcare providers for long-term sustainability. In “The Emerging Lifecare Model: How consumerism is driving industry collaboration toward health and lifecare as a new strategic platform,” we define lifecare as a new, consumer-centric ecosystem that offers integrated health-related […]
Together with HealthScape Advisors, we recently coauthored a white paper called, The Emerging Lifecare Model: How consumerism is driving industry collaboration toward health and lifecare as a new strategic platform. In the paper, we explore how healthcare strategies are shifting, creating a transformation in the financing and delivery of consumer services. Think of lifecare as […]
If you have recently launched a new brand at your healthcare organization, you are well aware that your brand is not a logo – your brand is an intangible asset that resides in people’s hearts and minds. It is defined by expectations developed over time though communication and, more importantly, through actions. While you have […]
If you know me personally, then my enthusiasm for a ubiquitous trend like #ThrowbackThursday may seem out of character – but, then again, this is no ordinary Thursday. Later today, my team and I will graciously welcome many guests to our 25th anniversary celebration here at Dobies Health Marketing. As a company, we have been […]
As healthcare industry leaders look to increase efficiency, grow market share, improve outcomes, and meet consumer expectations for health and life services, many are finding solutions through consolidation and integration. Predictably, when organizations join forces, they experience a cultural transformation that affects all aspects of the company, including its brand. At a pivotal time like […]
Dobies Health Marketing started in 1992 with the goal of creating healthier brands for our clients. Twenty-five years later, we are proud to serve as a thought leader and trusted strategic consult in the ever-changing healthcare environment. Over the years, I have identified attributes that have allowed our firm to succeed and flourish. I have […]
No other industry has seen quite the magnitude of change as healthcare. Today, nearly every facet of the industry is radically transforming as our core business focus shifts from illness to prevention. Providers and vendors are forced to transform their practices as they secure a meaningful role in the industry. As I recently shared in […]
Why Healthcare Marketing Leaders Need to Inspire Others in the Organization to Deliver on the Brand Promise When we present a strategic marketing plan to a hospital, for example, we start with a simple statement that has enormous value. It sets the tone for the entire data-driven document: “The strategic marketing plan is a blueprint […]
