Lawton works with strategy, client services and other creative managers to develop multimedia content and communications for integrated health marketing campaigns. She will concept, write, edit and manage copy for creative campaigns, public relations and content marketing initiatives across a wide variety of media and channels, including television, radio, video, podcast, digital, web, print, search marketing and social media.
“Holly’s writing skillset, versatility and leadership abilities are a great fit for our creative team,” said Diane Morgan, Director of Content Development. “She is passionate about the power of engaging, consumer-focused content in healthcare, and she has a proven ability to connect messaging to strategy, which is very important to our work as a strategy-first marketing firm. She will be a tremendous asset for our clients and our team.”
Lawton worked for media organizations in Kansas City, St. Louis and Portland, Ore., before transitioning to marketing and advertising in 2011. Her most recent full-time position was Manager of Creative for YellowFan Studios, Sprint’s in-house agency. Her experience also includes developing and managing content for Sprint’s digital marketing team, greyhealth group and VML.
Additionally, Lawton has also held numerous positions on the board of the Kansas City chapter of the International Association of Business Communicators, including president, and she is an active member of Social Media Club of Kansas City and Central Exchange. An Oklahoma City native, Lawton graduated from the University of Kansas with a degree in journalism and has lived in Kansas City since 2000. Through her commitment to local community service, Lawton also enjoys volunteering for The Rescue Project and KCK Pet Help.
“I’m truly honored to be part of a team with such great people and great vision at Dobies Healthcare Group,” Lawton said. “There are amazing stories to be told here. It’s so gratifying to help our clients change people’s lives and improve the way people think about health.”
About Dobies Healthcare Group
Since 1992, Dobies Healthcare Group has offered highly specialized expertise in healthcare marketing strategy, branding and creative communications. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to medical device manufacturers, associations, certifying boards and others.