healthcare branding at its finest

Continued success in a rapidly changing healthcare market requires some serious introspection about your brand. And that’s okay – in fact, it’s a very interesting and enlightening process, one that becomes surprisingly manageable when you have the right tools and expertise.

brand scout+ guides you through an in-depth exploration and revitalization of your brand position. Our healthcare-specialized methodology uncovers new opportunities and takes your team through a proven, step-by-step process that brings your new brand strategy to life.

  • Discover current perceptions of your brand and your competitors’ brands (internally and externally)
  • Illuminate new differentiators that align brand attributes with your company culture
  • Understand the many components of your brand identity and how well they integrate
  • Gain leadership buy-in and employee adoption of a new or enhanced brand strategy
  • Reposition your organization from the inside-out with new approaches to internal communication, creative advertising and all customer-facing touch points

discover the power of brand scout+

brand scout+

Insights from brand scout+ help redefine differentiators, invigorate key messages, rally your team around a brand promise, and execute an authentic brand experience that makes positive emotional connections with customers.

brand scout+, maps+ and soviews+ are trademarks of Dobies Healthcare Group.