Interested in Joining Our Team?

When we seek new team members at Dobies Healthcare Group, we look for talented individuals with the skill sets and drive to excel in healthcare marketing. If that describes you, please click on the job posting below for more details, then tell us why you’d make a great fit.

Strategic Marketing Manager

The Strategic Marketing Manager at Dobies Healthcare Group plans, manages and directs highly integrated marketing and brand strategies for hospital and healthcare clients. S/he collaborates in and supports the development and implementation of strategic marketing plans and tactical plans for clients, and ensures the professional and timely execution of those plans along with the firm’s creative services teams.

The Strategic Marketing Manager reports to the Vice President of Client & Creative Services. S/he manages and directs multiple high-level projects and serves as a point of contact with select hospital and healthcare clients. The Strategic Marketing Manager has working experience in hospitals, exhibits strong critical thinking and effective decision-making skills, and effectively synthesizes data and research to implement actionable plans for the client.

Key responsibilities:

Lead and Manage Select Client Relationships
The Strategic Marketing Manager serves as a hospital subject matter expert and collaborates with the firm’s strategists to advise clients on effective marketing and positioning strategies and supporting tactical plans. The Strategic Marketing Manager synthesizes and organizes information into executive-level presentations and reports, and serves as the primary point of contact for hospital and healthcare clients. S/he operates in a strategy-first manner at all times and ensures that deliverables meet and exceed client expectations and stated marketing metrics.

Supports Marketing and Positioning Strategies (MAPS)
The Strategic Marketing Manager supports the design of strategic marketing and communication plans for rural and urban hospitals and academic medical centers, health plans and other healthcare clients. S/he collects and incorporates consumer research and competitive intelligence and analyzes market data to guide client market differentiation and positioning strategies for the client.

Manages Timely and On-Budget Execution of Client Deliverables
The Strategic Marketing Manager ensures that the client’s strategic objectives and goals are approved and effectively incorporated into the firm’s content and creative development process. S/he distills complex concepts and analytical results into compelling strategic and creative briefs and facilitates execution of on-strategy creative and research needs via client services and creative teams. S/he is responsible for implementing client marketing plans on a daily basis, collaborating with internal teams to develop and assess creative concepts, implement campaigns, track campaign ROI, and measure/monitor client budgets, job profitability and defined key performance indicators.

S/he exhibits timely decision-making skills, effectively sets and manages client priorities, and provides excellent customer service in all interactions The Strategic Marketing Manager demonstrates a team player attitude and a positive approach to maintain collaboration across the firm.

Acts as a Brand Steward
The Strategic Marketing Manager actively engages in new business opportunities and industry networking. S/he proactively serves as a brand steward for the firm and helps to enforce and manage the firm’s brand identity. S/he participates in the firm’s Corporate Social Engagement initiatives and contributes to the firm’s certification as a Healthy KC company.

Professional Requirements

  • Bachelor’s degree required: related field, Marketing Communications preferred
  • Master’s degree preferred: MBA, MHA or similar
  • 5 years of experience in marketing strategy with direct hospital experience

Special Skills Required:

  • Strong critical thinking, strategic planning, complex problem-solving skills
  • Proven ability to develop and execute effective marketing strategies and tactical plans for hospitals and healthcare clients
  • Extensive knowledge of the strategic marketing planning process
  • Ability to review and analyze a variety of data for purposes of developing marketing and positioning recommendations
  • Well-organized, detail-oriented and capable of producing professional results within tight deadlines
  • Strong people skills, and the ability to contribute strategic ideas to and communicate effectively and professionally with clients
  • Confident and highly engaged with the fundamentals of marketing, branding and advertising in healthcare
  • Comfortable with public speaking opportunities and leading client discussions

Interested candidates, please send your resume and cover letter to careers@dobies.com for consideration.  EOE

Marketing Coordinator

Our healthcare marketing, branding and advertising firm in downtown Kansas City is seeking a talented Marketing Coordinator with a diverse set of skills. This position is responsible for multiple aspects of coordinating highly integrated marketing projects for our clients and our firm.

Success in this position requires proactive collaboration with creative, content, media, production and client services teams to support, manage and accelerate multiple concurrent projects. It requires strengths in critical thinking, project management, written and verbal communication, and attention to detail. The right candidate will show an enthusiastically positive attitude for making sure work is error-free, on time and on budget.

This position reports to the Vice President of Client & Creative Services.

Primary areas of responsibility:

Marketing Coordination

  • Support and coordinate project work – including complex and highly integrated campaign/communication materials – with the goal of completing milestones and deliverables on time, on strategy, and within budget and scope.
  • Take initiative in learning/understanding each client’s products and services, culture/ethos, and strategic marketing and positioning strategy.
  • Coordinate and deliver integrated digital marketing tactics (organic and paid digital media).
  • Maintain client and agency production, paid media, social media and/or creative calendars.
  • Provide project and administrative support to senior leadership as needed.
  • Coordinate with media staff and account services to maintain media schedules and manage the approval and delivery of all media tactics (digital, traditional, etc.).
  • Assist in coordinating workflow and workload for the creative services team to efficiently meet client needs.
  • Monitor the tactical production process and adjust project coordination to optimize productivity.

 Skills and Success Factors:

  • Communication: Demonstrates clear, concise written and verbal skills.
  • Professionalism: Maintains a polished, professional approach to working with a wide range of clients and contacts.
  • Flexibility: Able to work extended hours when work volumes/tight deadlines apply.
  • Organized: Manages day-to-day coordination of multiple projects exceptionally well.
  • Creative: All members of our team should be able to think conceptually and recognize strong ideas. The ability to develop appealing visual graphics and support InDesign editing is a plus.
  • Tech savvy: Work efficiently and effectively with Microsoft (PowerPoint, Excel, Word), Adobe Creative Suite and web tools (e.g. WordPress)
  • Detail-oriented: Pays close attention to details.
  • Initiative: Shows desire to take charge and seize opportunities for growth.
  • Team player: Prefers and enjoys a fast-paced, energetic work environment.

Qualifications:

  • Bachelor’s degree required: related field, Marketing Communications preferred.
  • 2-3 years of experience in a marketing firm or advertising agency, corporate marketing environment or hospital marketing department.
  • Results-oriented, strategic and creative thinker, team player, problem-solver, self-motivated to learn, grow and engage.
  • Shows evidence of accuracy and attention to detail (through past work samples or similar projects).

Interested candidates, please send your resume and cover letter to careers@dobies.com for consideration.  EOE

We employ full-time, part-time and contract positions. Full-time benefits include medical insurance, retirement benefits and paid vacation. We are always interested in hearing from experienced healthcare marketers who have what it takes to add strength and value to our outstanding team of professionals (freelancers included).

We specialize in:

Qualified professionals, please send your resume, cover letter and work samples (if applicable) to careers@dobies.com.

We are located in the Library District of downtown Kansas City. View a map of our location.

Dobies Healthcare Group is an equal opportunity employer.