meaningful insight to guide your healthcare advertising strategies

Where should you place your media dollars?

Are your media spend, media investments and share of voice enough?

How can you compare your local marketing strategies to your competitors?

Where can you find multimedia samples from your competitors’ ad campaigns?

see your local market differently

soviews - competitive market profiling for smart advertising

You have questions about smart advertising. soviews+ has answers.

The only interactive competitive media market profile of its kind, soviews+ delivers hard-to-find data and specialized insight that empowers healthcare leaders and marketers to make informed decisions about local advertising strategies.

With a single click, soviews+ lets you view and compare what competitors are doing and saying in your local market(s):

  • Share of voice
  • Media mix
  • Brand positioning
  • Message platforms
  • Print, digital and mobile ads, TV spots, and more

brought to you by healthcare marketers

Uniquely designed for healthcare marketers by healthcare marketers, soviews+ is your source for meaningful insight to guide your advertising strategies. Dobies Healthcare Group brings decades of healthcare marketing, branding and advertising expertise to every client and every project. This experience, coupled with reliable information and a solid reputation for excellence, drives powerful results to your organization.

COMPREHENSIVE ANALYSIS

With intelligence that goes well beyond traditional media investment reports, soviews+ combines a detailed ad spend analysis with multimedia creative samples across your local landscape. The result is the most comprehensive competitive media market profile of its kind, customized to your market.

CURRENT CREATIVE SAMPLES

See your competitions’ latest advertising campaigns and learn what they are promoting. For most markets, soviews+ collects samples for spot TV, print, radio, out-of-home, internet display, video, social media, mobile web and mobile app advertising. Full TV spots and videos can be played within your online soviews+ profile.

SECURE ONLINE ACCESS

You will receive a unique password for secure access to your online soviews+ market profiles and creative samples. Profiles are clean and simple to navigate, empowering you with competitive market intelligence that is actionable and presentation-ready for your next C-suite or board meeting.

POSITIONING INSIGHT

Prepare to operate from a position of strength by knowing what, when and how much your competition is advertising. soviews+ evaluates each competitor’s brand position and messaging strategies, matching them against top consumer drivers to identify the spaces they are claiming in your local market.

MULTIPLE COMPETITORS

soviews+ includes up to 20 competitors in your Designated Market Area. Each hospital or health system is profiled to identify its footprint in your local market and the primary focus of its advertising strategies (such as promoting new facilities or differentiating services lines). Additional competitors may be included for an incremental fee.

ROBUST DATA SOURCES

Data is collected from a combination of primary research and secondary resources to provide the most accurate view of your market’s healthcare advertising landscape.
soviews+ can also integrate your institutional data – such as awareness, preference data and market share – to further enhance your competitive market profile.

MEDIA INVESTMENT DETAILS

soviews+ collects each competitor’s reported advertising spend in multiple media channels within your local area(s). This information is used to calculate each organization’s share of voice and unique media mix, so you know where and how much each competitor is investing in media resources.

BIANNUAL
PROFILES

Clients receive one comprehensive soviews+ profile each year, plus an updated version at mid-year. Supplemental ad hoc reports are available upon request for an additional fee.

want to know more?

Call us today to learn how soviews+ can elevate your competitive positioning and marketing strategies.

816.753.3336

soviews+, brand scout+ and maps+ are trademarks of Dobies Healthcare Group.